Will Facebook Kill the Holiday Card?


Facebook is taking a lot of heat thanks to fake news, hate posts and trolls. Not to pile on, but is Facebook going to sound the death knell for holiday cards?

It used to be that each year would bring adorable missives featuring a photo of the kids from college pals and high school frenemies, sometimes accompanied by the dreaded long-form accounting of the entire year’s ups and downs (Grandpa had a hip replacement, Susie made cheerleader, Johnny is heading to Harvard and we all spent the summer on the Cape). Now, we watch those moments happen real-time with daily Facebook postings that make your everyday life feel either inadequate or superior depending on your take. Every cute pic, precious achievement or public disappointment has already been liked, commented on and shared.

But what about the poor holiday card? Lovingly chosen, hand-addressed and including a personal note? I still think there is a place for this kind of one-on-one communication. This a particularly busy time for my family, with a bat mitzvah ahead, one kid traveling and a full-time job. It was tempting to skip the tradition, but my husband looked a bit crestfallen. Not that he looks at the list, picks the card or even helps stuff the envelopes. He loves knowing we’ve reached out and touched his college pals, far-flung family and old work colleagues. Truth is, he’s not on Facebook, so all those cards with the pictures I’ve seen online contain fresh news for him. I like sending them to clients and reporters who have become more like friends. Considering PR is all about relationships, what’s better than a happy surprise amongst the bills and charitable solicitations ahead?

So I’ve ordered some cards and will binge-watch something juicy while I stuff, stamp and seal.




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