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T.J. Winick
SM& Senior Vice President TJ Winick was recently quoted in PR trade outlet PR News, offering his perspective on the first public appearance of former Nissan CEO Carlos Ghosn following his arrest for alleged financial improprieties. From taking ownership to establishing transparent next steps, TJ offers public speaking tips for leaders to demonstrate genuine remorse...
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Dismissed by many as a cheap ratings stunt playing to the lowest common reality-show denominator, “Bruce Jenner: The Interview” on ABC’s 20/20 drew over 17 million viewers, registering the largest audience for a non-sports Friday night broadcast in 13 years. It appears to have been one of those moments so rare in today’s fragmented media...
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The title of this blog is ripped from one of my favorite songs about the news business. (It’s right up there with Fleetwood Mac’s Murrow Turning over in His Grave and Don Henley’s Dirty Laundry). Anne Murray’s 1983 tune laments the tidal wave of depressing news of the day: the economy, fighting in Lebanon and...
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Two years ago this spring, in the aftermath of the Boston Marathon bombings, we were reminded once again that our city’s hospitals are among the greatest in the world; our medical professionals among the most skilled and passionate. But just as critical was the entire community’s training and readiness for a crisis. It was credited...
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It’s 2015 and Marketing, Public Relations, and Communications professionals know their organizations need video. It’s no longer just the early adaptors leveraging storytelling and brand journalism to engage key audiences. After all, “facts tell, stories sell,” as the saying goes. Video helps organizations connect on an emotional level. That’s crucial when many purchasing or website...
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