Tag

social media
There’s been a lot of chatter on how Twitter can increase active members ever since Instagram surpassed Twitter in monthly users in December. Twitter and Instagram are two very different platforms. Twitter is a social networking site that is facilitates communications between users and their followers through tweets. Instagram primarily uses photo and video sharing...
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With the 2016 Presidential Election more than 500 days away, things are starting to heat up. Yes, really. With four announced candidates, the horse race coverage has begun and everything candidates say or do will be scrutinized. As digital and social media become more and more popular, campaigns have put a large focus on their...
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April Fool’s Day can turn even the least-gullible person into, well, a fool. After my fellow SM&ers successfully pranked me, I decided to explore how other organizations handled April Fool’s Day this year. I was not disappointed. Below, I’ve outlined a few of my favorites – just ridiculous enough to question, but creative enough to...
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As a social media professional who has managed accounts for clients in industries from restaurants to real estate, I’m always intrigued by the ways in which consumer-facing industries handle feedback on their social channels. One Twitter handle that I’ve always watched with interest is @MBTA—the agency that provides public transportation in greater Boston. CityLab reports...
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What makes you click on a link or share a post on social media? A picture? A fun headline? A question? There is no doubt that it is a combination of creative images, intriguing copy and some sort of emotional appeal that drives engagement.   New England Journal of Medicine is using this combination in...
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Social media has proven time and time again how beneficial it is for brands. Organizations with a good social media strategy in place have reaped the benefits of more traffic to their website, better brand recognition and brand loyalty, improved engagement with their customers, and better SEO just to name a few. Unfortunately, not every...
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In the midst of the Blizzard of 2015, Twitter announced two new features on its platform: group direct messaging and native video sharing. These additions are intended to make the service easier to use and to enhance its growth potential. They not only impact the way people use the app, but they also hold significant...
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In a new survey by RSW/US, marketers in the US and Canada were asked to identify some of the most troubling trends they see among agencies. One of the recurring themes was that marketers have a desire to measure their campaigns but are not sure how to do so. As a PR firm with a...
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One of the most influential forms of communication is word-of-mouth: The act of consumers providing information or advice to other consumers. Opinion leaders are the trendsetters. They are the initial users of a product or consumers of information. Opinion seekers are the individuals that are influenced by opinion leaders. In the past, word-of-mouth was limited...
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It’s probably safe to say that most, if not all, workers have gotten either in trouble for being on Facebook while at work or have had it blocked by their employers. Facebook, as with most other social networks, can be seen as a time-waster that lessens the productivity of employees during their 9-5 work day.  But...
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We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.