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public relations
SM& Senior Vice President TJ Winick was recently quoted in PR trade outlet PR News, offering his perspective on the first public appearance of former Nissan CEO Carlos Ghosn following his arrest for alleged financial improprieties. From taking ownership to establishing transparent next steps, TJ offers public speaking tips for leaders to demonstrate genuine remorse...
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There’s been a lot of chatter on how Twitter can increase active members ever since Instagram surpassed Twitter in monthly users in December. Twitter and Instagram are two very different platforms. Twitter is a social networking site that is facilitates communications between users and their followers through tweets. Instagram primarily uses photo and video sharing...
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With the 2016 Presidential Election more than 500 days away, things are starting to heat up. Yes, really. With four announced candidates, the horse race coverage has begun and everything candidates say or do will be scrutinized. As digital and social media become more and more popular, campaigns have put a large focus on their...
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Red Sox newcomers Hanley Ramirez and Pablo Sandoval will make their home-field debuts this week as beloved Fenway Park opens for the first time in 2015. The two All-Stars, however, will not be the only important additions to the team this season. In an effort to provide more resources and support for its players, the...
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The launch of HBO NOW means two things. First, and most obvious, HBO programming is now available to a wider audience and can subscribed to without a cable package. Second, and possibly most impactful, there is now one less reason to have a cable package. HBO NOW joins the growing list of streaming services –...
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What do you get when you put four dynamic and game changing CEOs in a room together with a well-known and respected marketer who has launched 25 brands?  The answer:  A lot of great takeaways. Last week the Harvard Business School Association of Boston had its 7th Annual CEO Roundtable—Building Leading Brands and Driving Growth....
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April Fool’s Day can turn even the least-gullible person into, well, a fool. After my fellow SM&ers successfully pranked me, I decided to explore how other organizations handled April Fool’s Day this year. I was not disappointed. Below, I’ve outlined a few of my favorites – just ridiculous enough to question, but creative enough to...
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Today nearly 124,000 men, women and children are awaiting organ transplants in the United States; and thousands more are in need of tissue and cornea transplants to restore their mobility and sight. Between 2011-2012, only 28,000 of the 118,000 people on the transplant list received an organ donation – that is less than half of...
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As a social media professional who has managed accounts for clients in industries from restaurants to real estate, I’m always intrigued by the ways in which consumer-facing industries handle feedback on their social channels. One Twitter handle that I’ve always watched with interest is @MBTA—the agency that provides public transportation in greater Boston. CityLab reports...
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For the first time in about one hundred years, the rate of urban population growth has outpaced the suburbs. Jobs in the city entice recent graduates to settle there and maintain an urban lifestyle. This does not mean that the suburban real estate market will be suffering as a result; it means that commercial real...
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About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.