Tag

media
Dismissed by many as a cheap ratings stunt playing to the lowest common reality-show denominator, “Bruce Jenner: The Interview” on ABC’s 20/20 drew over 17 million viewers, registering the largest audience for a non-sports Friday night broadcast in 13 years. It appears to have been one of those moments so rare in today’s fragmented media...
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With the 2016 Presidential Election more than 500 days away, things are starting to heat up. Yes, really. With four announced candidates, the horse race coverage has begun and everything candidates say or do will be scrutinized. As digital and social media become more and more popular, campaigns have put a large focus on their...
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The launch of HBO NOW means two things. First, and most obvious, HBO programming is now available to a wider audience and can subscribed to without a cable package. Second, and possibly most impactful, there is now one less reason to have a cable package. HBO NOW joins the growing list of streaming services –...
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April Fool’s Day can turn even the least-gullible person into, well, a fool. After my fellow SM&ers successfully pranked me, I decided to explore how other organizations handled April Fool’s Day this year. I was not disappointed. Below, I’ve outlined a few of my favorites – just ridiculous enough to question, but creative enough to...
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The title of this blog is ripped from one of my favorite songs about the news business. (It’s right up there with Fleetwood Mac’s Murrow Turning over in His Grave and Don Henley’s Dirty Laundry). Anne Murray’s 1983 tune laments the tidal wave of depressing news of the day: the economy, fighting in Lebanon and...
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Social media has proven time and time again how beneficial it is for brands. Organizations with a good social media strategy in place have reaped the benefits of more traffic to their website, better brand recognition and brand loyalty, improved engagement with their customers, and better SEO just to name a few. Unfortunately, not every...
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One of the most influential forms of communication is word-of-mouth: The act of consumers providing information or advice to other consumers. Opinion leaders are the trendsetters. They are the initial users of a product or consumers of information. Opinion seekers are the individuals that are influenced by opinion leaders. In the past, word-of-mouth was limited...
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It’s probably safe to say that most, if not all, workers have gotten either in trouble for being on Facebook while at work or have had it blocked by their employers. Facebook, as with most other social networks, can be seen as a time-waster that lessens the productivity of employees during their 9-5 work day.  But...
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It’s 2015 and Marketing, Public Relations, and Communications professionals know their organizations need video. It’s no longer just the early adaptors leveraging storytelling and brand journalism to engage key audiences. After all, “facts tell, stories sell,” as the saying goes. Video helps organizations connect on an emotional level. That’s crucial when many purchasing or website...
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We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.