Tag: media

Posted by T.J. Winick

Bruce Jenner, Mad Men & the Shared Experience of Television

April 30, 2015 In Corporate Comments Off on Bruce Jenner, Mad Men & the Shared Experience of Television

Dismissed by many as a cheap ratings stunt playing to the lowest common reality-show denominator, “Bruce Jenner: The Interview” on ABC’s 20/20 drew over 17 million viewers, registering the largest

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Posted by Anastasia Scourtes

The 2016 Election Cycle Heats Up

April 17, 2015 In Corporate Comments Off on The 2016 Election Cycle Heats Up

With the 2016 Presidential Election more than 500 days away, things are starting to heat up. Yes, really. With four announced candidates, the horse race coverage has begun and everything

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Posted by Sean Hathaway

Time for Cable to Change the Channel

April 9, 2015 In Corporate Comments Off on Time for Cable to Change the Channel

The launch of HBO NOW means two things. First, and most obvious, HBO programming is now available to a wider audience and can subscribed to without a cable package. Second,

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Posted by Molly Munroe

April Fool’s Day 2015: How Corporations Used Their Funny Bones

April 2, 2015 In Corporate Comments Off on April Fool’s Day 2015: How Corporations Used Their Funny Bones

April Fool’s Day can turn even the least-gullible person into, well, a fool. After my fellow SM&ers successfully pranked me, I decided to explore how other organizations handled April Fool’s

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Posted by T.J. Winick

Journalism Sure Could Use a Little Good News

February 13, 2015 In Executive Comments Off on Journalism Sure Could Use a Little Good News

The title of this blog is ripped from one of my favorite songs about the news business. (It’s right up there with Fleetwood Mac’s Murrow Turning over in His Grave

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Posted by Megan Cadigan

Why A Social Media Strategy Is Important For Businesses

January 31, 2015 In SM& Team Comments Off on Why A Social Media Strategy Is Important For Businesses

Social media has proven time and time again how beneficial it is for brands. Organizations with a good social media strategy in place have reaped the benefits of more traffic

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Posted by Jessica Fortier

Word-of-Mouth Communication via Social Media

January 22, 2015 In SM& Team Comments Off on Word-of-Mouth Communication via Social Media

One of the most influential forms of communication is word-of-mouth: The act of consumers providing information or advice to other consumers. Opinion leaders are the trendsetters. They are the initial

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Posted by Megan Cadigan

Facebook Goes To Work

January 17, 2015 In SM& Team Comments Off on Facebook Goes To Work

It’s probably safe to say that most, if not all, workers have gotten either in trouble for being on Facebook while at work or have had it blocked by their

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Posted by T.J. Winick

The ROI Of Video

January 16, 2015 In Corporate Comments Off on The ROI Of Video

It’s 2015 and Marketing, Public Relations, and Communications professionals know their organizations need video. It’s no longer just the early adaptors leveraging storytelling and brand journalism to engage key audiences.

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