Tag: digital

Posted by Solomon McCown Staff

SMC Presents: Mad Men & Women of the New Millennium

April 28, 2016 In SM& Presents Leave a comment

Today, 200 communications professionals from the corporate, nonprofit, real estate, healthcare, and education sectors joined us for our 23rd SM& Presents panel, “Mad Men & Women of the New Millennium:

Read more

Posted by Becca Jacobs

Twitter’s Revamped Homepage

April 27, 2015 In SM& Team Comments Off on Twitter’s Revamped Homepage

There’s been a lot of chatter on how Twitter can increase active members ever since Instagram surpassed Twitter in monthly users in December. Twitter and Instagram are two very different

Read more

Posted by Michelle Mastrobattista

How to Survive ‘Mobilegeddon’ 2015

April 20, 2015 In SM& Team Comments Off on How to Survive ‘Mobilegeddon’ 2015

April 21, 2015 marks the day that the world’s largest search giant Google is making some pretty significant changes to its algorithm – some are calling it ‘mobilegeddon’. The update, which

Read more

Posted by Jackson Murphy

The Challenges of Communicating Health Data Security

March 17, 2015 In SM& Team Comments Off on The Challenges of Communicating Health Data Security

Last month’s massive security breach of leading health insurer Anthem Inc. gave reason for many to worry as hackers accessed up to 80 million electronic health records from patients. This

Read more

Posted by Sean Hathaway

Apple Dials Up Innovation One More Time

March 16, 2015 In Corporate Comments Off on Apple Dials Up Innovation One More Time

Apple recently unveiled the Apple Watch – its first new device in the post-Steve Jobs era. Despite being the number one company on the planet per market cap, critics have

Read more

Posted by Amy Derjue

What Social Media Managers Can Learn from @MBTA

March 10, 2015 In SM& Team Comments Off on What Social Media Managers Can Learn from @MBTA

As a social media professional who has managed accounts for clients in industries from restaurants to real estate, I’m always intrigued by the ways in which consumer-facing industries handle feedback

Read more

Posted by Solomon McCown Healthcare Team

NEJM’s In-Your-Face Social Media Strategy

February 4, 2015 In Healthcare Comments Off on NEJM’s In-Your-Face Social Media Strategy

What makes you click on a link or share a post on social media? A picture? A fun headline? A question? There is no doubt that it is a combination

Read more

Posted by Megan Cadigan

Why A Social Media Strategy Is Important For Businesses

January 31, 2015 In SM& Team Comments Off on Why A Social Media Strategy Is Important For Businesses

Social media has proven time and time again how beneficial it is for brands. Organizations with a good social media strategy in place have reaped the benefits of more traffic

Read more

Posted by Becca Jacobs

Examining Twitter’s New Features

January 30, 2015 In SM& Team Comments Off on Examining Twitter’s New Features

In the midst of the Blizzard of 2015, Twitter announced two new features on its platform: group direct messaging and native video sharing. These additions are intended to make the

Read more

Posted by Michelle Mastrobattista

How to Measure Your Social Media Efforts [INFOGRAPHIC]

January 24, 2015 In Corporate Comments Off on How to Measure Your Social Media Efforts [INFOGRAPHIC]

In a new survey by RSW/US, marketers in the US and Canada were asked to identify some of the most troubling trends they see among agencies. One of the recurring

Read more