Posts Tagged:digital

SM& Presents Panel: Mad Men & Women of the New Millennium from Solomon McCown & Company on Vimeo.

SMC Presents: Mad Men & Women of the New Millennium

Today, 200 communications professionals from the corporate, nonprofit, real estate, healthcare, and education sectors joined us for our 23rd SM& Presents panel, “Mad Men & Women of the New Millennium: Communicating Your Brand in the Age of Integrated Media.” We were honored to be joined by a panel of all-star communicators from leading brands, moderated…

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Twitter’s Revamped Homepage

There’s been a lot of chatter on how Twitter can increase active members ever since Instagram surpassed Twitter in monthly users in December. Twitter and Instagram are two very different platforms. Twitter is a social networking site that is facilitates communications between users and their followers through tweets. Instagram primarily uses photo and video sharing…

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How to Survive ‘Mobilegeddon’ 2015

April 21, 2015 marks the day that the world’s largest search giant Google is making some pretty significant changes to its algorithm – some are calling it ‘mobilegeddon’. The update, which Google announced back in February, is designed to penalize sites that have not been deemed “mobile-friendly”. About 60% of online traffic now comes from mobile…

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The Challenges of Communicating Health Data Security

Last month’s massive security breach of leading health insurer Anthem Inc. gave reason for many to worry as hackers accessed up to 80 million electronic health records from patients. This compromise of social security, employment, and personal information is only the most recent contribution to an ongoing conversation about the industry-wide vulnerability of Health IT.…

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Apple Dials Up Innovation One More Time

Apple recently unveiled the Apple Watch – its first new device in the post-Steve Jobs era. Despite being the number one company on the planet per market cap, critics have speculated the company’s lost its fastball without the innovative founder at the helm. I’m not sure about how the watch will fare. I don’t wear…

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What Social Media Managers Can Learn from @MBTA

As a social media professional who has managed accounts for clients in industries from restaurants to real estate, I’m always intrigued by the ways in which consumer-facing industries handle feedback on their social channels. One Twitter handle that I’ve always watched with interest is @MBTA—the agency that provides public transportation in greater Boston. CityLab reports…

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NEJM’s In-Your-Face Social Media Strategy

What makes you click on a link or share a post on social media? A picture? A fun headline? A question? There is no doubt that it is a combination of creative images, intriguing copy and some sort of emotional appeal that drives engagement.   New England Journal of Medicine is using this combination in…

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Why A Social Media Strategy Is Important For Businesses

Social media has proven time and time again how beneficial it is for brands. Organizations with a good social media strategy in place have reaped the benefits of more traffic to their website, better brand recognition and brand loyalty, improved engagement with their customers, and better SEO just to name a few. Unfortunately, not every…

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Examining Twitter’s New Features

In the midst of the Blizzard of 2015, Twitter announced two new features on its platform: group direct messaging and native video sharing. These additions are intended to make the service easier to use and to enhance its growth potential. They not only impact the way people use the app, but they also hold significant…

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How to Measure Your Social Media Efforts [INFOGRAPHIC]

In a new survey by RSW/US, marketers in the US and Canada were asked to identify some of the most troubling trends they see among agencies. One of the recurring themes was that marketers have a desire to measure their campaigns but are not sure how to do so. As a PR firm with a…

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