Tag: communications strategy

Posted by Jessica Fortier

Word-of-Mouth Communication via Social Media

January 22, 2015 In SM& Team Comments Off on Word-of-Mouth Communication via Social Media

One of the most influential forms of communication is word-of-mouth: The act of consumers providing information or advice to other consumers. Opinion leaders are the trendsetters. They are the initial

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Posted by Sean Hathaway

Sell the Olympics to Me: A Skeptic’s Take

January 21, 2015 In SM& Team Comments Off on Sell the Olympics to Me: A Skeptic’s Take

I have to admit: my reaction to the announcement that Boston would be backed by the US Olympic Committee was less than enthusiastic. I enjoy the pageantry and the spectacle

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