Tag

communications strategy
One of the most influential forms of communication is word-of-mouth: The act of consumers providing information or advice to other consumers. Opinion leaders are the trendsetters. They are the initial users of a product or consumers of information. Opinion seekers are the individuals that are influenced by opinion leaders. In the past, word-of-mouth was limited...
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I have to admit: my reaction to the announcement that Boston would be backed by the US Olympic Committee was less than enthusiastic. I enjoy the pageantry and the spectacle of the games, sure, but when it comes to the planning, execution and financing, I feel it’s better left for someone else to worry about....
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We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.