Posts Tagged:boston

SM& Presents Panel: Mad Men & Women of the New Millennium from Solomon McCown & Company on Vimeo.

SMC Presents: Mad Men & Women of the New Millennium

Today, 200 communications professionals from the corporate, nonprofit, real estate, healthcare, and education sectors joined us for our 23rd SM& Presents panel, “Mad Men & Women of the New Millennium: Communicating Your Brand in the Age of Integrated Media.” We were honored to be joined by a panel of all-star communicators from leading brands, moderated…

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Proposal for a Millennial Village

A booming real estate trend, especially in Boston, is mixed-use developments. These developments often include residential, retail, and office space. These spaces seem like a great “next step” living arrangement for recent graduates and young professionals who still desire the amenities of a college dormitory: fitness center, security, and dining options in the building. However,…

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MLB is Striking Out Stigma Around Mental Health

Red Sox newcomers Hanley Ramirez and Pablo Sandoval will make their home-field debuts this week as beloved Fenway Park opens for the first time in 2015. The two All-Stars, however, will not be the only important additions to the team this season. In an effort to provide more resources and support for its players, the…

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SM&: On The CASE

Last night, my colleague Kelly Smith and I had the pleasure of attending the final round of the MIT Center for Real Estate Alumni Association’s Sixth Annual “The CASE” International Real Estate Development Competition. Participants were given less than a week to complete a comprehensive proposal to acquire and redevelop a site located in the…

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Insights from the Corner Office

What do you get when you put four dynamic and game changing CEOs in a room together with a well-known and respected marketer who has launched 25 brands?  The answer:  A lot of great takeaways. Last week the Harvard Business School Association of Boston had its 7th Annual CEO Roundtable—Building Leading Brands and Driving Growth.…

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Boston Embraces Reputation as America’s Walking City

I’ve always found the news around parking in Boston somewhat entertaining – I have lived in Boston for nearly a decade and have no intention of leaving. One of the main reasons I love Boston so much is because it’s a walking city. I love walking everywhere. I live near North Station – a 15-20…

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SM& Reimagines City Hall Plaza

The Boston Globe recently reported on Mayor Walsh’s “request for ideas” to enliven City Hall Plaza, the 200,000-square-foot brick field that surrounds City Hall and leaves little to be desired. As someone who walks through City Hall Plaza on my morning commute, the space currently serves as a direct (and ugly) cut-through from Cambridge Street…

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What Social Media Managers Can Learn from @MBTA

As a social media professional who has managed accounts for clients in industries from restaurants to real estate, I’m always intrigued by the ways in which consumer-facing industries handle feedback on their social channels. One Twitter handle that I’ve always watched with interest is @MBTA—the agency that provides public transportation in greater Boston. CityLab reports…

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Millennial Urbanization

For the first time in about one hundred years, the rate of urban population growth has outpaced the suburbs. Jobs in the city entice recent graduates to settle there and maintain an urban lifestyle. This does not mean that the suburban real estate market will be suffering as a result; it means that commercial real…

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Republic Fitness Grand Opening: Staying Fit & Fun

We had the pleasure of attending the grand opening party for SM& client Republic Fitness. If you haven’t heard yet, Republic Fitness is the brand new premium club in downtown Boston, created by the widely popular Healthworks Group, the largest local family-owned fitness company in Boston. The great thing about Republic is that it provides…

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