With users questioning why access to their photos or location is necessary to build more personalized music recommendations and playlists, Spotify CEO Daniel Ek published an apology on the company’s blog.
But even with an apology, has the damage been done? It depends on how Spotify handles its relationship with its users going forward.
Spotify also has to keep its word. Ek’s apology says that “if you don’t want to share this kind of information, you don’t have to” and if it wants to keep its millions of subscribers and users, the service needs to stick to that statement. Users will know that Spotify is sincere and values their privacy if they can choose not to share their information and still use all of Spotify’s features. If the only way to keep using Spotify is by giving up personal data, then the move may continue to damage the brand.
In an age where a growing number of people are worried about data collection and privacy, Spotify needs to be upfront and sincere about its policy with users because the next Aran Khanna won’t hesitate to expose them.