​Whether you believe Deadspin's account, or the official statement from Notre Dame Heisman candidate Manti Te'o, there is one undeniable truth that's come out of the recent Great Girlfriend Hoax: social media leaves no stone unturned. Technical innovations aside, this story would never have come to light twenty years ago. If Manti Te'o were playing for Lou Holtz in Notre Dame Football's last national championship run in 1988, it would have taken an astounding amount of research and pluck for any enterprising reporter to figure out a star player's girlfriend didn't exist. Similarly, it would have taken an incredible amount of time and effort – burgeoning on what may qualify as a full time job – for someone to develop a fake long-distance relationship with Te'o. We use social media to get ourselves and our clients out there, engaging with other users and developing relationships around similar interests. As we've seen, social media is the bread and butter for reactive organizations working to reach their key constituents. Yet Manti Te'o's hoax is a strong reminder that we control our idea of reality through what we project on social media, and that we should be wary of those around us social media. Like that State Farm commercial we like to think that “you can't put anything on the internet that's not true.” But as MTV's new series Catfish proves, there are often more lies than truths when it comes to online interactions. Fortunately, or potentially unfortunately as it may turn out for Manti Te'o, social media has also become one of the most transparent and fact-driven tools we have. Now when a news story breaks on Twitter, users from reporters to civilians are looking for hard evidence of the true story. Rumor is now quickly overtaken by verified fact; this was well documented in last year's sudden death of Whitney Houston. Social media has made us savvy, refined consumers of news media which is a good thing – it pushes us to come clean and project a “real” reality to other users. We should all strive to be “truth vigilantes” when it comes to social media, whether in our personal or professional use of the tools at hand. Otherwise, we'll be living in a world of blarney. By Caroline Pepek, Assistant Account Executive at Solomon McCown