Public Relations

How do you stand out when people carry the whole world in the palm of their hand?
By actively and meaningfully engaging with your audiences.

Every moment of every day, millions of people interact with each other across a variety of platforms. They look for information, have conversations and make decisions. It requires a comprehensive strategy to get your brand at the forefront of these interactions. As an integrated communications firm, we believe maintaining a strong presence on all platforms is paramount to stay competitive in today’s crowded marketplace.
Whether it’s building a strategic communications program, crafting a media plan, developing a responsive website to work across devices, launching social media or a blog, or running integrated advertising campaigns through search, online and traditional media, we customize our strategies to meet your objectives. Then we identify the right channels so we can reach the right people at the most opportune time.

Curious to learn more?

Here's what we do

Earned

Earned media refers to the exposure and recognition you’ve gained through third parties. In the eyes of consumers, earned media is the most trusted and credible form of content about your brand. Traditional media placements are important, but word-of-mouth also has an impact on your organization. People trust their friends or experts in a particular space, and these influencers can have a drastic impact on how your organization is perceived. Third-party validation is critical in positioning your organization as a leader. Our team has established relationships with the media at the community, local, regional and national levels—including key industry trades—to reinforce your reputation. We also know how to leverage social media to monitor conversations about your organization and build relationships with key influencers. 

Thought Leadership

You are an expert in your industry, developing innovations that change the world. We help you share what you’ve learned in the process with key audiences.

Community Engagement

We help you manage your online communities, respond to online reviews, and build relationships with the members of your digital community.

Media Relations

Strong media relationships are at the heart of what we do. From engaging reporters directly to issuing news releases, we keep your organization in the news.

Awards

Awards are a critical validation of your work and establish you as an expert. We identify the key awards in your industry and manage the submission process.

Owned

Owned media are the channels for content that your brand controls and creates. Through owned media channels, every organization can be a publisher and tell its own story. It allows businesses to improve relationships with existing customers and cultivate relationships with new prospects. Beyond just getting your message out there on your own terms, owned media can inspire the people who experience it to share with others. If done well, owned media not only delivers on your brand’s promise, it drives engagement and exposure.

Websites

Whether you’re launching a new website or your existing site requires a refresh, our team will ensure it is responsive and meets your organization’s needs.

Event Production

From real estate groundbreakings to thought leadership panels, our team handles everything, from booking the space to coordinating all the speakers.

Content Strategy

We develop content strategies that reach your key audiences with the right content on the right platform, including blogs, videos, podcasts, white papers, and more.

Social Media Presence

Social media is the new word of mouth. We develop and execute social media strategies and content that delivers measurable results.

Paid

Organic social media content and search engine optimization can only take you so far in today’s crowded digital media marketplace. This is where paid media comes in. Advertising guarantees the right audience will see your content and it offers scale and an immediacy of messaging that the other channels do not. It lets you reach new markets and target new people, and allows you to track results to make smarter, more informed decisions about your communication strategy going forward. Our team of experts know how to reach your key stakeholders with a smart paid media strategy.

Traditional Ads

From print ads to television and radio, we construct media buys that meet your strategic goals and reach your desired audience.

Digital Ads

The digital landscape is constantly evolving. We have the expertise to utilize these channels in integrated strategies.  

Influencer Marketing

We tend to listen to the people that we trust. We identify and engage with influencers to extend that trust to your organization.

Content Promotion

Strong content on its own isn’t enough. Paid promotion drives views and gets your audience to take action.

Stay In Touch
Boston

177 Milk Street, Suite 610,
Boston, MA 02109

Phone: 617-695-9555
Email: info@solomonmccown.com

New York

54 West 40th Street,
New York, NY 10018

Phone: 917-336-7427
Email: info@solomonmccown.com