The Arlington

Project Description

After managing media around the renovation of the historic building at 100 Arlington Street in Back Bay, in April of 2014, SM& turned to attracting affluent individuals and couples as well as successful young professionals to rent at The Arlington – now a new luxury, full-service apartment building with distinctive amenities, a prime location and the benefit of RelatedStyle Services.™ SM& pitched and secured a high-quality slate of coverage in popular business, consumer and lifestyle media outlets and blogs including feature stories, property profiles, slide shows illustrating the amenities and virtual tours.

Amidst tough competition for attention and tenants in a hot real estate market, this diverse media coverage, culminating in 57 secured clips, boldly defined The Arlington experience downtown Boston living at its best – resulting in a swift, 10-month lease-up.

Back to Top