Mad Men & Women of the New Millennium

Project Description

On April 28, 2016, 200 communications professionals from the corporate, nonprofit, real estate, healthcare and education sectors joined us for our 23rd SM& Presents panel, “Mad Men & Women of the New Millennium: Communicating Your Brand in the Age of Integrated Media.”

The panel focused on how legacy brands are structuring their communications to be more agile in the age of new media. Highlights from the discussion included how our panelists integrate their communications teams, what they look for in prospective talent and how they improve audience engagement.

We were honored to be joined by a panel of all-star communicators from leading brands including: Nate Nickerson, Vice President for Communications at the Massachusetts Institute of Technology; Matthew Charde, Executive Vice President at EF Education First; Beth Miller, Senior Director of Communications Skanska USA; Ilana Robbins, Digital Strategist and Social Media Lead at Biogen; and Dan Mazei, Senior Director of the Global Newsroom at Reebok. The panel was moderated by Solomon McCown Vice President Michelle Mastrobattista.

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