Much has changed in the paid media landscape. Long gone are the days when you had to choose between only a handful of television stations or print outlets. The public is no longer bound to a specific, publication, location or screen. They do not just passively receive content, they also create, produce and share their own content. It’s no longer about finding new ways to make ads more intrusive so people notice them. It’s about creating branded content so irresistible, users won’t even care that it’s technically an ad. We create high-quality content that has value for users and use media dollars to promote it.
Paid media is an important part of an integrated communications plan. It increases exposure and drives earned media interest and traffic to owned media properties. It also offers advanced targeting, so we can ensure we’re maximizing your investment. In the digital space, paid media creates a wealth of data, allowing us to test which content works and to learn more about your target audience. Emerging technology allows us to monitor results at physical locations as well, so we can see how effective our ads have been at driving people to your business locations, providing you with attributable ROI metrics.