Owned media delivers your messages directly to consumers through channels you manage. It allows total control in delivering your organization’s message. Each piece of owned content is another opportunity to extend your brand’s presence and engage with your customers and, if done correctly, it provides information people want to share. The key to having a successful owned media strategy is threefold: First, it’s paramount to create engaging content that is relevant and valuable to your audience. Second, maintaining and managing your community allows your organization to foster loyalty and gain deeper insights about your audiences. Third, it requires the know-how to develop a method to utilize these insights into aspects of value for your audiences.