\

Owned

Owned media strategies are complex and require a real commitment of time, energy, and resources. Luckily, we’re here to help.

Owned media delivers your messages directly to consumers through channels you manage. It allows total control in delivering your organization’s message. Each piece of owned content is another opportunity to extend your brand’s presence and engage with your customers and, if done correctly, it provides information people want to share. The key to having a successful owned media strategy is threefold: First, it’s paramount to create engaging content that is relevant and valuable to your audience. Second, maintaining and managing your community allows your organization to foster loyalty and gain deeper insights about your audiences. Third, it requires the know-how to develop a method to utilize these insights into aspects of value for your audiences.
So how exactly can we help you do all that? By thinking about your owned content less about pushing out your messages and more about driving your audiences to engage with your organization. There are many forms of owned media, and they should be used to constantly reinforce who you are and what you stand for. We’re experts at developing strategies to identify and maximize your owned opportunities and creating the content you need to successfully engage with your audience.

Our Owned Services Include

Website creation

Your website offers total control of how key audiences learn about and interact with your organization. Whether starting from scratch or refreshing an existing web presence, our team develops a website that meets your needs.

Blogging

Blogging generates awareness for your organization and establishes you as a thought leader. From providing strategic guidelines to ghost-writing content, we ensure your blog posts reach and engage your target audiences.

Reputation Management

With the prevalence of social media, the interactions people have with your organization can be scrutinized more than ever before. We develop the messaging and branding that sets your organization apart, and monitor for potential issues.

Social Media Channels

Regardless of your industry, social media channels play a vital role in your communication strategy. From improving your ranking on search engines to gaining customer insights, we identify the best social media platforms to reach your key audiences and develop the content that meets your goals.

Podcasts

Long-form audio is an effective way to share your thought leadership, develop an authoritative presence, connect with your audience and build brand awareness. Lean on us to handle the content development, production and distribution so your voice is heard.

Newsletters

Audiences consume and share more video content than ever before. Videos say a lot in a short amount of time, provide a showcase for your organization and increase awareness. Our experienced in-house team develops content that’s on-brand and on-message.

Videos

Your audiences consume and share more video content than ever before. Videos say a lot in a short amount of time, provide a showcase for your organization and increase awareness. Our experienced in-house team develops video content that’s on-brand and on-message.

Press releases

Need to reach a range of reporters with your news? We develop media lists and press releases that drive results. Our personal connections with members of the media ensures we know what they’re looking for and how to best pitch stories to get the coverage you need.

Stay In Touch
Boston

177 Milk Street, Suite 610,
Boston, MA 02109

Phone: 617-695-9555
Email: info@solomonmccown.com

New York

205 Hudson Street,
Suite 07-104,
New York, NY 10013

Phone: 917-336-7427
Email: info@solomonmccown.com