Pictured from left to right: Caitlin Culver, Caitlin Driscoll, Katherine O'Brien

Solomon McCown & Company had the opportunity to work with three hardworking, dedicated, and eager interns in 2013. Two of our interns are Northeastern University Huskies while our third intern recently graduated from Boston College. We asked them for a few key takeaways from their time spent at 177 Milk Street. Here’s what they had to say:

Caitlin Culver

When reflecting on my past year at SM&, it’s hard to pinpoint only a few takeaways to share. Each and every day brought a new challenge and a new learning experience, whether it was the ins and outs of the PR industry or valuable life lessons. Here are my top 3 lessons learned:

  1. Never underestimate the power of a follow-up. A simple email to a reporter, event planner or team member can make a world of difference when it comes to securing a clip or making sure a project is done correctly and efficiently.
  2. Proof read. I know this sounds like the most obvious rule in the book but the more you proof read, the better the end product and less work for readers and editors.
  3. Absorb as much as you can from your managers, team members and every person at the company. Both of my managers, much like everyone at SM&, have a wealth of knowledge and experience to share. Everyone’s input made this internship so much more rewarding and memorable then it would have been if I had not grasped on to every piece of information thrown my way. From simple formatting questions to professional tips and tricks, your managers and co-workers will help guide you and give advice that can be carried from place to place for the rest of your career.

Caitlin Driscoll

As my time at SM& comes to a close, now seems a good a time as any for personal reflection. Articulating the most essential lessons I’ve learned during an almost year-long journey is tough, but persistence and the value of stepping outside your comfort zone are what stick out most. Forcing myself to get out of my comfort zone on a daily basis has been the most challenging and rewarding experience. Every day presented an opportunity to learn and grow, whether that was writing on a topic I wasn’t previously familiar with or calling up a reporter to ask their thoughts on a pitch. It also solidified that if you want something (like a placement…or anything in life really), you need to be persistent in going after it.

Katherine O’Brien

Today is my last day at SM& and I’ve learned a lot in the six and a half months I’ve been here. Perhaps the most important lesson I’ve learned is this: always remain in a state of flux. In an industry as dynamic as this, it’s best to be easily adaptable and able to quickly move between projects. The work here is diverse and fast-paced – and that’s exactly what I enjoy so much about it – but it requires strong multitasking skills. It requires the ability to address problems with a multi-dimensional approach that allows you to see creative angles. But at the same time, it demands confidence in your abilities to recognize when you have an idea worth keeping. I walked out after my first day and immediately posted a Facebook status, “Is it premature if I say I’m in love with my co-op?” As I walk out this evening I can safely say “no, it wasn’t.”