The most trusted source of information about your company does not come from your blog or from your paid ads. It comes from media stories and word-of-mouth praise spread by key audiences. Thanks to social media, these articles and experiences can strengthen or damage your brand’s reputation almost immediately. Luckily social media also opens up avenues to develop positive relationships with these brand advocates. With the right strategy, this can be a cost-effective way to enhance your organization’s reputation. It takes an informed strategy and sustained effort to get your others talking about your brand. You still need to attract the interests of the gatekeepers. These are the influencers, media brands, reporters and your fans who hold the key to accessing their audiences. You can earn media from a variety of sources such as press mentions, positive reviews and recommendations. We help you facilitate this by leveraging our relationships with the press, assisting journalists in writing their articles, or getting your thought leadership content published by third parties.