The recent sexual assaults on campuses in Massachusetts underscores that now more than ever, colleges and universities are scrutinized for how they endeavor to prevent sexual assaults, support survivors and adjudicate complaints. This is especially true for those institutions where survivors have filed complaints under Title IX. A well-thought-out strategy around how to communicate with students, faculty, staff, families, and alumni is essential to how the school is perceived during these times.

 

Click here to watch SM& President Ashley McCown’s video on best communications practices for colleges and universities.