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SM& Team
Recently, some of us here at Solomon McCown & Company attended Young Women in Digital’s Boston event on the power of paid social and the impact it has had on brand communications in the digital age. I left feeling inspired and curious about the future of digital and the role social advertising has in it....
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This week in New York, we had the pleasure of working with over a dozen journalists from Haymarket Media, the group that publishes several marketing, media and PR trades, including one of leading publications in our industry, PR Week. These outlets are increasingly offering great digital content, including video, for their readers in the form...
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If you’ve been on social media this week, you’ve seen pleas from D-list celebrities to turn on notifications for their content on Instagram. It’s no surprise, as many of them use Instagram to earn a paycheck by promoting products to their millions of followers, and their influencer marketing income is threatened as Instagram begins the...
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Google Search Tools
Google processes more than 40,000 search queries per second. If you do the math, that adds up to 3.5 billion searches per day and 1.2 trillion searches per year. Although Google is my favorite search engine, it was only a few years ago that I learned there are many different ways to execute a Google...
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Facebook Reactions
Last week, Facebook made five new reactions available to all users. Love, Haha, Wow, Sad and Angry joined the seven-year-old thumbs up “Like” icon as a way for users to react to a post with just the click of a button. The new reactions are easy to access—users just hover over the “like” button on...
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Governor Charlie Baker
This week, Governor Charlie Baker spoke before a crowd at the Greater Boston Chamber of Commerce breakfast and proudly declared that he was focusing on infrastructure and core services of the MBTA. A switch that was installed on the Green Line in 1910, he said, is still in use. In 1910, Babe Ruth would still...
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Influencer Marketing Instagram
When you think of Generation Z, what comes to mind? When I think of the generation coming of age behind Millennials, smartphones and social media define this group. While I may have grown up at the dawn of these things, members of Gen Z grew up surrounded by it. I think of my 13-year-old cousin,...
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Twitter Changes
Twitter is my favorite social media network. I love that it serves as a newsfeed, surfacing articles I might have otherwise missed from influencers I admire and that it also allows me to follow events a world away as they unfold. It has made it easier for voters to engage with their elected officials, fans...
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Google Chrome Extensions
Google Chrome tops the list of the most popular web browsers, beating out Firefox and Internet Explorer. While Chrome’s ease of use makes it a popular choice, it can be beneficial your work day in other ways by using Google Chrome extensions. These extensions are simply small programs that you download to your Chrome browser...
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Why do companies need a logo? In addition to increasing visibility and establishing your brand, a logo conveys a number of different things about your organization. For example, a logo that looks unprofessional can lead potential clients to believe that members of your company may act unprofessionally as well. On the other hand, an attractive...
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About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.