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SM& Team
If you’ve been on social media this week, you’ve seen pleas from D-list celebrities to turn on notifications for their content on Instagram. It’s no surprise, as many of them use Instagram to earn a paycheck by promoting products to their millions of followers, and their influencer marketing income is threatened as Instagram begins the...
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Google Search Tools
Google processes more than 40,000 search queries per second. If you do the math, that adds up to 3.5 billion searches per day and 1.2 trillion searches per year. Although Google is my favorite search engine, it was only a few years ago that I learned there are many different ways to execute a Google...
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Facebook Reactions
Last week, Facebook made five new reactions available to all users. Love, Haha, Wow, Sad and Angry joined the seven-year-old thumbs up “Like” icon as a way for users to react to a post with just the click of a button. The new reactions are easy to access—users just hover over the “like” button on...
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Governor Charlie Baker
This week, Governor Charlie Baker spoke before a crowd at the Greater Boston Chamber of Commerce breakfast and proudly declared that he was focusing on infrastructure and core services of the MBTA. A switch that was installed on the Green Line in 1910, he said, is still in use. In 1910, Babe Ruth would still...
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Influencer Marketing Instagram
When you think of Generation Z, what comes to mind? When I think of the generation coming of age behind Millennials, smartphones and social media define this group. While I may have grown up at the dawn of these things, members of Gen Z grew up surrounded by it. I think of my 13-year-old cousin,...
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Twitter Changes
Twitter is my favorite social media network. I love that it serves as a newsfeed, surfacing articles I might have otherwise missed from influencers I admire and that it also allows me to follow events a world away as they unfold. It has made it easier for voters to engage with their elected officials, fans...
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Google Chrome Extensions
Google Chrome tops the list of the most popular web browsers, beating out Firefox and Internet Explorer. While Chrome’s ease of use makes it a popular choice, it can be beneficial your work day in other ways by using Google Chrome extensions. These extensions are simply small programs that you download to your Chrome browser...
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Why do companies need a logo? In addition to increasing visibility and establishing your brand, a logo conveys a number of different things about your organization. For example, a logo that looks unprofessional can lead potential clients to believe that members of your company may act unprofessionally as well. On the other hand, an attractive...
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Donald Trump Iowa Caucas
If you told me a year ago that Donald Trump would be a leading contender for the GOP presidential nomination, I would have chuckled in disbelief. Then, if you told me that Donald Trump would still be a leading GOP candidate after skipping the final debate before the Iowa Caucus, I would have laughed. Yet,...
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KeywordsForSEO Solomon McCown
Search Engine Optimization is an ever-changing practice, and in the past few years, there has been a lot of debate over whether keywords remain king. While some argue that keywords are dead and you should focus solely on content, others say that keywords still matter, we just have to adapt the way we use them....
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We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.