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Public Relations
It’s been a tough week for Rhode Island. The state’s new tourism campaign hit a couple of bumps this week and integration—or lack thereof—may be to blame. Rhode Island NPR pointed out several major errors on the campaign’s website, including information about a deceased chef and one who closed his Providence restaurant a year ago to...
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Political Campaign Quality Control
Every 30 seconds, a new political ad is born. I am exaggerating that number, but not by much: Since January 1, the candidates and their supporters have aired more than 210,000 television commercials, spending $156 million. With each election cycle, we’ve come to expect the influx of political ads that begin with hopeful vision statements...
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Charlie Baker's Leading Ladies
This week, a crowd of nearly 400 came out to the Meet the Female Members of Governor Baker’s Cabinet, an event put on by the Boston Chamber of Commerce as part of their Women’s Networking Breakfast series. The spirited event featured three prominent secretaries from Gov. Charlie Baker’s cabinet: Kristen Lepore, Secretary of the Executive...
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Since the beginning of the NFL season, Carolina Panthers quarterback Cam Newton’s authentic personality had led him to not only becoming league’s MVP, but also one of the top faces of the NFL. Newton’s outgoing and fun persona brought a positive edge to the NFL in a time where the league struggled with constant domestic...
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In the field of public relations, we are always looking for innovative ways to raise our ’ visibility, and social media is a huge part of our strategy. One recent tool that we’ve recommended to clients is Periscope, a live-streaming tool that launched this past March and now has 10 million users. Below are a...
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15 months in, I totally have this parenting thing down, I think to myself. And then my daughter goes and eats a piece of dog food off the kitchen floor and I am back to square one. The past year has taught many things about life; how to manage on little to no sleep, how...
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Minions may have started out as background players in Despicable Me, but they’ve since taken center stage everywhere I turn. Minions, Universal Studio’s latest animated feature, was released in July, but the $593 million publicity campaign started far in advance, with advertisements and partnerships beginning during the 2014 Christmas season. Minions now appear on our...
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A few weeks ago, I found myself at the front door of my old gym. I say old because I can’t really remember the last time I stepped through the doors. To my surprise, I was nervous about whether or not I was going to be able to run as well as I used to....
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A few months ago, I started the paleo diet. Also known as the “caveman diet,” the paleo diet is gluten-free and based on the food humans’ ancient ancestors likely ate, such as meat, nuts and berries, eggs and vegetables. The diet excludes foods that our ancestors likely didn’t have in their caves, such as dairy,...
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Journalism, and therefore how we PR professionals work with journalists, is changing. Tried and true print publications have to compete with all-digital outlets, a 24-hours news cycle and an audience that is just as likely to get their news from a tweet as from clicking to a website or picking up a print newspaper. One...
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We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.