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Public Relations
  Last week, Instagram unveiled its newest feature. “Instagram Stories” allows users to add photos or videos that disappear after 24 hours. Sound familiar? It is. Snapchat has had this feature for two years. This update to Instagram allows users to sort their Instagram photos into a slideshow of photos, to be seen by their...
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When people ask me what my favorite social media platform is, I quickly reply that it’s Twitter. I’ve developed great relationships with interesting people and get myriad news updates from the fast-moving feed. And, historically, Twitter has been fun. From watching llamas on the loose to discussing political conventions and award shows, it allows users...
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Helene is a Woman of FIRE. Now, tell me something we don’t already know. Banker & Tradesman made it official this week when they named Helene among this year’s distinguished Women of FIRE, honoring the most talented, ambitious, innovative and philanthropic female leaders in the Finance, Insurance and Real Estate sectors. I am thrilled to...
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Solomon McCown CEO Helene Solomon has been named a 2016 Woman of FIRE by Banker & Tradesman. This award honors the most talented, ambitious, innovative and philanthropic female leaders in the Finance, Insurance and Real Estate sectors. SM& client Vanessa Calderon-Rosado, CEO of IBA – Inquilinos Boricuas en Accion, is also an honoree. Senior Vice...
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I was honored to recently co-present on social media best practices at the Chi Omega’s National Convention in Orlando. Like any mission-focused organization should, the country’s largest sorority (by members) takes its brand seriously. And with 179 collegiate chapters and more than 340,000 initiates, presenting a consistent image and message can, at times, present a...
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The days of heavily produced television and print advertising has given way to a world in which brands are expected to produce a high volume of visual marketing content in a very short period of time on digital platforms. This change has left many brands scrambling as they try to keep up with competitors who...
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SPOILERS FOR RECENT Game of Thrones episodes follow. In last week’s episode of “Game of Thrones,” assassin Arya Stark got herself stabbed by The Waif during a stroll through town. Despite the injuries inflicted to her gut, she manages to put up a fight, run, jump into the ocean, fake her own drowning, and survive. In this...
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Public Relations has evolved in the digital age but, at times, old school tactics such as press releases are one of the best avenues to take when announcing real estate transactions. In a never-ending news cycle with countless channels of social and traditional media online, PR professionals have to possess another skill which can be...
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In recent years, video has become an increasingly critical component of a social media campaign. Cisco predicts that in 2019, 80 percent of all consumer Internet traffic will be comprised of consumers watching video. Facebook’s algorithm reportedly favors video, especially live video. Twitter also allows short videos in its timeline. Instagram reports that in a...
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These days, it seems like everyone has a podcast – from television personalities, news outlets and celebrities to your neighbor down the street. Once thought of as obscure, they’ve morphed into unique outlets to explore topics you love, have questions about or may just want more insight on. Podcasts open up topics that aren’t always...
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About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.