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Public Relations
51 Content Marketing Ideas for Your Nonprofit on #GivingTuesday
An estimated $274 million was raised online in the United States during last year’s annual #GivingTuesday event. The total represents a 50 percent increase year over year. More than two million donations were processed during the day – an enormous opportunity for any organization that relies on charitable donations. To help your nonprofit capture some...
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Storytelling
There are some obvious differences between journalism and what’s known as brand journalism — journalism-style storytelling on behalf of a company. However, having worked in both media and corporate communications, I’ve found there are plenty of similarities as well. So, consider these ten things that journalism can teach brand journalism: Be social: Thanks to never-ending innovation...
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volvo
On July 5th, Volvo announced that every new model introduced from 2019 and beyond will have an electric motor and will be either a hybrid or fully electric. The New York Times called it, “the boldest commitment by any major car company to [commit to using] technologies that currently represent a small share of the...
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Public Relations meeting PR
When I worked in broadcast news, our audience was a large one: the viewing public. To gain greater insight into these millions of viewers, demographic data provided us a biographical sketch of who was watching and when. This included factors such as gender, age and socioeconomic status. In the pursuit of ratings victories, we’d often...
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Last week in Washington, DC, our friends at PRNews held a Snapchat Boot Camp and Media Relations conference. It was a pleasure to present on the important topic of Snapchat, Instagram Stories—or both— to an audience of communicators looking to determine where to spend their time and effort. (You can read a little about our...
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This week, Solomon McCown was honored to present on a PRNews webinar titled “How to Use Instagram Stories to Get Closer to Your Audience.” When Instagram rolled out its Stories feature in August, everyone from teenagers to Instagram itself acknowledged the similarities between stories and Snapchat, the ever-growing messaging app that is popular with a...
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One of the many great things about working at Solomon McCown is the encouragement to look outside the office for learning opportunities. We work tirelessly with our clients every day to make sure the strategies we provide, recommendations we make, social content we draft and plans we develop are future-thinking and innovative. To do that,...
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I had the pleasure to listen in on PRWeek’s 7 Steps to Influencer Marketing: Rise Above the Noise webinar this week with Lyle Stevens, CEO and co-founder of Mavrck and Cass Gowing, Global Social Media Manager of AllSaints. The webinar covered the basics of influencer marketing and the reasons why PR pros should embrace it....
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  Last week, Instagram unveiled its newest feature. “Instagram Stories” allows users to add photos or videos that disappear after 24 hours. Sound familiar? It is. Snapchat has had this feature for two years. This update to Instagram allows users to sort their Instagram photos into a slideshow of photos, to be seen by their...
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When people ask me what my favorite social media platform is, I quickly reply that it’s Twitter. I’ve developed great relationships with interesting people and get myriad news updates from the fast-moving feed. And, historically, Twitter has been fun. From watching llamas on the loose to discussing political conventions and award shows, it allows users...
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We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.