March 17, 2021 In & Then Some Podcast, Digital, Healthcare Comments Off on Rodrigo Martinez on Designing the Ideal Immunization Experience
SM&C was honored to host Rodrigo Martinez, Chief Marketing and Experience Officer for CIC Health, on our podcast, “& Then Some” this month. Rodrigo, a seasoned communications expert with more
Read moreMarch 3, 2021 In Design, Digital Comments Off on 6 Tips for Designing & Implementing an Engaging Social Media Campaign
The difference between a good and bad design is crucial, and there is much more to design than “making it look pretty.” Proper design and branding distinguish your brand and
Read moreFebruary 17, 2021 In Digital, Real Estate Comments Off on Rules of Engagement: How to Effectively Utilize Influencer Marketing During a Pandemic
Influencer events at real estate properties have long been a great tool to promote the interiors, amenities and lifestyle offerings at select properties to key demographics, whether through in-feed posts,
Read moreJanuary 21, 2021 In Digital Comments Off on Ad Fraud: 10 Questions to Prevent an Uber-sized Problem
Social media activism organization Sleeping Giants recently blew the whistle on Uber for running ads on the far-right website Breitbart. Uber blacklisted the site in their ad campaign, yet somehow,
Read moreOctober 30, 2020 In Digital, Government Affairs Comments Off on How social media platforms are preparing for this year’s election
In the days leading up to November 3rd, many popular social media apps are using their platforms to reach voters across the nation. While political misinformation and confusion is inevitable,
Read moreJuly 27, 2020 In Digital Comments Off on How Brands Can Engage on Instagram to Grow Their Following
For brands of all sizes, social media brings online communities together. With Instagram’s mobile-friendly platform paired with steady increasing usage among young adults, it is crucial to prioritize community engagement
Read moreJune 30, 2020 In Digital Comments Off on Planning and Executing an IGTV Strategy
Our clients are always looking for new and creative ways to use their social media accounts. And, with over 1 billion active users (and growing,) Instagram is quickly becoming one
Read moreMay 6, 2020 In Digital Comments Off on Influencing During a Pandemic | An Insider’s Perspective
Year over year we have seen both the use and the impact of influencers in brand marketing strategies skyrocket. Social influencers have earned the trust of their communities and brands
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