Category: Digital

Posted by Riva Cheses

Rodrigo Martinez on Designing the Ideal Immunization Experience

March 17, 2021 In & Then Some Podcast, Digital, Healthcare Comments Off on Rodrigo Martinez on Designing the Ideal Immunization Experience

SM&C was honored to host Rodrigo Martinez, Chief Marketing and Experience Officer for CIC Health, on our podcast, “& Then Some” this month. Rodrigo, a seasoned communications expert with more

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Posted by Jessica Fortier

6 Tips for Designing & Implementing an Engaging Social Media Campaign

March 3, 2021 In Design, Digital Comments Off on 6 Tips for Designing & Implementing an Engaging Social Media Campaign

The difference between a good and bad design is crucial, and there is much more to design than “making it look pretty.” Proper design and branding distinguish your brand and

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Posted by Nicholas Courtois

Rules of Engagement: How to Effectively Utilize Influencer Marketing During a Pandemic

February 17, 2021 In Digital, Real Estate Comments Off on Rules of Engagement: How to Effectively Utilize Influencer Marketing During a Pandemic

Influencer events at real estate properties have long been a great tool to promote the interiors, amenities and lifestyle offerings at select properties to key demographics, whether through in-feed posts,

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Posted by Michelle Mastrobattista

Ad Fraud: 10 Questions to Prevent an Uber-sized Problem

January 21, 2021 In Digital Comments Off on Ad Fraud: 10 Questions to Prevent an Uber-sized Problem

Social media activism organization Sleeping Giants recently blew the whistle on Uber for running ads on the far-right website Breitbart. Uber blacklisted the site in their ad campaign, yet somehow,

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Posted by Jessica Sugarman

How social media platforms are preparing for this year’s election

October 30, 2020 In Digital, Government Affairs Comments Off on How social media platforms are preparing for this year’s election

In the days leading up to November 3rd, many popular social media apps are using their platforms to reach voters across the nation. While political misinformation and confusion is inevitable,

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Posted by Jessica Sugarman

How Brands Can Engage on Instagram to Grow Their Following

July 27, 2020 In Digital Comments Off on How Brands Can Engage on Instagram to Grow Their Following

For brands of all sizes, social media brings online communities together. With Instagram’s mobile-friendly platform paired with steady increasing usage among young adults, it is crucial to prioritize community engagement

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Posted by Bianca Palumbo - Carly Walsh

Planning and Executing an IGTV Strategy

June 30, 2020 In Digital Comments Off on Planning and Executing an IGTV Strategy

Our clients are always looking for new and creative ways to use their social media accounts. And, with over 1 billion active users (and growing,) Instagram is quickly becoming one

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Posted by Bianca Palumbo

Influencing During a Pandemic | An Insider’s Perspective

May 6, 2020 In Digital Comments Off on Influencing During a Pandemic | An Insider’s Perspective

Year over year we have seen both the use and the impact of influencers in brand marketing strategies skyrocket. Social influencers have earned the trust of their communities and brands

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Posted by Bianca Palumbo

8 Apps for the Real Estate Marketers Toolkit

November 22, 2019 In Digital, Real Estate Leave a comment

Carving out a digital strategy for your property is essential in today’s social media-fueled landscape. When used correctly, graphics can make your content stand out in the sea of competition.

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Posted by Bianca Palumbo

Insights, Inspiration & Empowerment at #BlogHer 2019

November 11, 2019 In Digital Leave a comment

According to Catalyst, a global nonprofit focused on building workplaces that work for women, women made up more than half of management, professional and related occupations in 2018 but are

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