Category Archive for: Digital

What Real Estate Professionals Need to Know About Facebook Messenger Ads

Over the last several months, Facebook has been slowly rolling out the latest Facebook ads product—Facebook Messenger ads. Facebook Messenger has more than one billion users, which is why we believe that this ad product is going to be huge for marketers—especially those in the real estate industry. If you are a residential property owner…

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Which Messaging Platform Is Right for Your Organization?

Back in October 2016, our team weighed in on the question du jour for digital marketers: Snapchat, Instagram Stories, or Both? Fast forward a few months and the question seems quaint, thanks to the launch of a host of new storytelling and ephemeral messaging platforms. Now organizations must choose from Snapchat, Instagram Stories, Facebook Messenger…

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5 Tips to Make the Most out of Email Marketing

I thought I knew everything about email marketing. Then I attended a recent event organized by the Young Women in Digital group of Boston and hosted by digital strategist Jacque Boltik. It was an opportunity for digital marketers to share some best practices for optimizing and growing your email marketing campaigns. Here are my top…

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Lessons in Community Management from Wendy’s and Merriam-Webster

All hail the community manager: The person (or team) that takes a social strategy developed in the boardroom and implements it. This role is especially challenging on Twitter—a platform some argue has been overrun with trolls, bots, eggs and abuse. How can a digital communications professional not only avoid peril in this toxic stew, but…

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Will Facebook Kill the Holiday Card?

  Facebook is taking a lot of heat thanks to fake news, hate posts and trolls. Not to pile on, but is Facebook going to sound the death knell for holiday cards? It used to be that each year would bring adorable missives featuring a photo of the kids from college pals and high school…

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Top 3 Quotes from PRNews’ Media Relations Conference

Last week in Washington, DC, our friends at PRNews held a Snapchat Boot Camp and Media Relations conference. It was a pleasure to present on the important topic of Snapchat, Instagram Stories—or both— to an audience of communicators looking to determine where to spend their time and effort. (You can read a little about our…

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Instagram Stories: What B2B Organizations Need to Know

This week, Solomon McCown was honored to present on a PRNews webinar titled “How to Use Instagram Stories to Get Closer to Your Audience.” When Instagram rolled out its Stories feature in August, everyone from teenagers to Instagram itself acknowledged the similarities between stories and Snapchat, the ever-growing messaging app that is popular with a…

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The Golden Era of Podcasts

One of the many great things about working at Solomon McCown is the encouragement to look outside the office for learning opportunities. We work tirelessly with our clients every day to make sure the strategies we provide, recommendations we make, social content we draft and plans we develop are future-thinking and innovative. To do that,…

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The Rise of Influencer Marketing

I had the pleasure to listen in on PRWeek’s 7 Steps to Influencer Marketing: Rise Above the Noise webinar this week with Lyle Stevens, CEO and co-founder of Mavrck and Cass Gowing, Global Social Media Manager of AllSaints. The webinar covered the basics of influencer marketing and the reasons why PR pros should embrace it.…

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Social Media Showdown: What Instagram Stories Means for the Brand

  Last week, Instagram unveiled its newest feature. “Instagram Stories” allows users to add photos or videos that disappear after 24 hours. Sound familiar? It is. Snapchat has had this feature for two years. This update to Instagram allows users to sort their Instagram photos into a slideshow of photos, to be seen by their…

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