June 30, 2020 In Digital Comments Off on Planning and Executing an IGTV Strategy
Our clients are always looking for new and creative ways to use their social media accounts. And, with over 1 billion active users (and growing,) Instagram is quickly becoming one
Read moreMay 6, 2020 In Digital Comments Off on Influencing During a Pandemic | An Insider’s Perspective
Year over year we have seen both the use and the impact of influencers in brand marketing strategies skyrocket. Social influencers have earned the trust of their communities and brands
Read moreNovember 4, 2019 In Digital Leave a comment
If you have a reasonably long commute to work, you might choose to bury your nose in a good book or scroll endlessly through your Twitter feed for the latest
Read moreOctober 16, 2019 In Digital Leave a comment
A new decade is approaching, and influencer marketing is showing no signs of slowing down any time soon. If you are still hesitant to learn about this growing industry, you
Read moreFebruary 28, 2019 In Digital Leave a comment
The millennial generation has been stereotyped ad nauseum. We’re labeled as entitled, unmotivated, addicted to social media and electronic devices; the list is endless. The notorious Fyre Festival disaster of
Read moreNovember 8, 2018 In Digital, Nonprofit, Public Relations Leave a comment
An estimated $274 million was raised online in the United States during last year’s annual #GivingTuesday event. The total represents a 50 percent increase year over year. More than two
Read moreSeptember 11, 2018 In Digital, SM& Team Leave a comment
How do you define marketing? If you believe it’s to get someone to take an action or make a purchase, you’re halfway there. In the marketing world, that’s the final
Read moreJune 14, 2018 In Digital Leave a comment
The PR Club (formerly The Publicity Club of New England) held its 50th Annual Bell Ringer Awards last night from high above Boston at The State Room. Solomon McCown &
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