February 28, 2019 In Digital Leave a comment
The millennial generation has been stereotyped ad nauseum. We’re labeled as entitled, unmotivated, addicted to social media and electronic devices; the list is endless. The notorious Fyre Festival disaster of
Read moreNovember 8, 2018 In Digital, Nonprofit, Public Relations Leave a comment
An estimated $274 million was raised online in the United States during last year’s annual #GivingTuesday event. The total represents a 50 percent increase year over year. More than two
Read moreSeptember 11, 2018 In Digital, SM& Team Leave a comment
How do you define marketing? If you believe it’s to get someone to take an action or make a purchase, you’re halfway there. In the marketing world, that’s the final
Read moreJune 14, 2018 In Digital Leave a comment
The PR Club (formerly The Publicity Club of New England) held its 50th Annual Bell Ringer Awards last night from high above Boston at The State Room. Solomon McCown &
Read moreMay 22, 2018 In Digital Leave a comment
It is a question I get asked often in today’s world as a public relations professional. In fact, it seems to be one of the most popular topics of discussion
Read moreApril 20, 2018 In Digital Leave a comment
So you have an appealing landing page with a clear call to action, but you aren’t getting as many conversions as you hoped. What gives? The likely answer is that
Read moreApril 6, 2018 In Digital Leave a comment
In an attempt to put the Cambridge Analytica scandal and knee-jerk #deletefacebook movement behind and avoid potential related problems in the future, Facebook recently announced that they will begin shutting
Read moreJanuary 19, 2018 In Digital Leave a comment
Over the last few years, Instagram has become one of the most popular social media platforms, reaching more than 800 million active users each day. It is more important than
Read moreAugust 30, 2017 In Digital Leave a comment
There is no longer a clear, dividing line between traditional media outreach and digital communications in real estate PR. Efforts in pitching must coincide with the messaging on a brand’s
Read moreJune 1, 2017 In Digital Leave a comment
It can be hard to keep up in today’s ever-evolving digital landscape. As newsfeed algorithms change and social media ad platforms develop, managing multi-faceted, integrated communications strategies across multiple channels
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