January 21, 2021 In Digital Comments Off on Ad Fraud: 10 Questions to Prevent an Uber-sized Problem
Social media activism organization Sleeping Giants recently blew the whistle on Uber for running ads on the far-right website Breitbart. Uber blacklisted the site in their ad campaign, yet somehow,
Read moreOctober 30, 2020 In Digital, Government Affairs Comments Off on How social media platforms are preparing for this year’s election
In the days leading up to November 3rd, many popular social media apps are using their platforms to reach voters across the nation. While political misinformation and confusion is inevitable,
Read moreJuly 27, 2020 In Digital Comments Off on How Brands Can Engage on Instagram to Grow Their Following
For brands of all sizes, social media brings online communities together. With Instagram’s mobile-friendly platform paired with steady increasing usage among young adults, it is crucial to prioritize community engagement
Read moreJune 30, 2020 In Digital Comments Off on Planning and Executing an IGTV Strategy
Our clients are always looking for new and creative ways to use their social media accounts. And, with over 1 billion active users (and growing,) Instagram is quickly becoming one
Read moreMay 6, 2020 In Digital Comments Off on Influencing During a Pandemic | An Insider’s Perspective
Year over year we have seen both the use and the impact of influencers in brand marketing strategies skyrocket. Social influencers have earned the trust of their communities and brands
Read moreNovember 4, 2019 In Digital Leave a comment
If you have a reasonably long commute to work, you might choose to bury your nose in a good book or scroll endlessly through your Twitter feed for the latest
Read moreOctober 16, 2019 In Digital Leave a comment
A new decade is approaching, and influencer marketing is showing no signs of slowing down any time soon. If you are still hesitant to learn about this growing industry, you
Read moreFebruary 28, 2019 In Digital Leave a comment
The millennial generation has been stereotyped ad nauseum. We’re labeled as entitled, unmotivated, addicted to social media and electronic devices; the list is endless. The notorious Fyre Festival disaster of
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