Category Archive for: Digital

5 Tips to Make the Most out of Email Marketing

I thought I knew everything about email marketing. Then I attended a recent event organized by the Young Women in Digital group of Boston and hosted by digital strategist Jacque Boltik. It was an opportunity for digital marketers to share some best practices for optimizing and growing your email marketing campaigns. Here are my top…

Read More →

Lessons in Community Management from Wendy’s and Merriam-Webster

All hail the community manager: The person (or team) that takes a social strategy developed in the boardroom and implements it. This role is especially challenging on Twitter—a platform some argue has been overrun with trolls, bots, eggs and abuse. How can a digital communications professional not only avoid peril in this toxic stew, but…

Read More →

Will Facebook Kill the Holiday Card?

  Facebook is taking a lot of heat thanks to fake news, hate posts and trolls. Not to pile on, but is Facebook going to sound the death knell for holiday cards? It used to be that each year would bring adorable missives featuring a photo of the kids from college pals and high school…

Read More →

Top 3 Quotes from PRNews’ Media Relations Conference

Last week in Washington, DC, our friends at PRNews held a Snapchat Boot Camp and Media Relations conference. It was a pleasure to present on the important topic of Snapchat, Instagram Stories—or both— to an audience of communicators looking to determine where to spend their time and effort. (You can read a little about our…

Read More →

Instagram Stories: What B2B Organizations Need to Know

This week, Solomon McCown was honored to present on a PRNews webinar titled “How to Use Instagram Stories to Get Closer to Your Audience.” When Instagram rolled out its Stories feature in August, everyone from teenagers to Instagram itself acknowledged the similarities between stories and Snapchat, the ever-growing messaging app that is popular with a…

Read More →

The Golden Era of Podcasts

One of the many great things about working at Solomon McCown is the encouragement to look outside the office for learning opportunities. We work tirelessly with our clients every day to make sure the strategies we provide, recommendations we make, social content we draft and plans we develop are future-thinking and innovative. To do that,…

Read More →

The Rise of Influencer Marketing

I had the pleasure to listen in on PRWeek’s 7 Steps to Influencer Marketing: Rise Above the Noise webinar this week with Lyle Stevens, CEO and co-founder of Mavrck and Cass Gowing, Global Social Media Manager of AllSaints. The webinar covered the basics of influencer marketing and the reasons why PR pros should embrace it.…

Read More →

Social Media Showdown: What Instagram Stories Means for the Brand

  Last week, Instagram unveiled its newest feature. “Instagram Stories” allows users to add photos or videos that disappear after 24 hours. Sound familiar? It is. Snapchat has had this feature for two years. This update to Instagram allows users to sort their Instagram photos into a slideshow of photos, to be seen by their…

Read More →

The Role of Data in Strategic Communications

I had the opportunity to attend The Ad Club’s Data Dive event last week at Hill Holiday, featuring an outstanding panel of marketing experts from Kraft Analytics, Gupta Media, Trilia Media and TripAdvisor. Each expert had his or her own unique perspective on big data and how communications professionals can use it to achieve their…

Read More →

Twitter’s Terrible, Horrible, No Good, Very Bad Month

When people ask me what my favorite social media platform is, I quickly reply that it’s Twitter. I’ve developed great relationships with interesting people and get myriad news updates from the fast-moving feed. And, historically, Twitter has been fun. From watching llamas on the loose to discussing political conventions and award shows, it allows users…

Read More →

Back to Top