Category

Crisis Communications
Now that Halloween has come and gone, brands are moving quickly to capitalize on the opportunities of the holiday season. And no brand knows how to excel at seasonal branding better than Starbucks. The craze of the Pumpkin Spice Latte seems to begin earlier every fall, and now other brands are jumping on the pumpkin...
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Like many of us in Boston and around the world, I can’t wait to see Spotlight, opening in select theaters this Friday. The movie is based on the true story of The Boston Globe’s team of investigative journalists who reported on rampant child molestation within the Archdiocese of Boston and the cover-up of that abuse...
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Ever since an E. coli outbreak forced the Mexican fast food chain to temporarily shutter 43 of its stores in the Pacific Northwest, the company has taken a unusual communications approach to the crisis: Responding to media requests for comment and to individual customer tweets, while not proactively posting about the health scare anywhere on...
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SM& President and crisis communications expert Ashley McCown presented to a wide range of higher education officials at “Campus in Crisis: Navigating Title IX Communications,” a breakout session at the 2015 Association of Independent Colleges and Universities in Massachusetts (AICUM) Fall Symposium, held Thursday at the College of Holy Cross in Worcester, MA. The number...
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Now that we’re two games (and two victories!) into the NFL season, it might be a good time to ask: Did Deflategate really tarnish Tom Brady’s reputation? Before Judge Berman’s decision to overturn the NFL’s ruling, some were convinced that Brady’s brand and image had been ruined forever. But they were wrong. Brady did not...
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When Boston radio station WEEI broke the news that Red Sox play-by-play man Don Orsillo would not be retained by NESN after the 2015 season’s end, it set off a crisis for Red Sox management, which owns 80 percent of the channel. How did they handle the issue? When the news leaked, the Red Sox...
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Sometimes, life just drops crises right into your lap. Big or small, we all experience times of intense difficulty or trouble throughout our lives. Recently, I experienced a conundrum. I ripped my pants at work. I was sitting quietly at my desk, plugging away on a project, when I looked down and noticed I had...
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Whether it’s an individual like Bill Cosby or Rachel Dolezal, a huge organization like the NFL or a publication like Rolling Stone, there have been several high-profile public relations crises in the news this year. Solomon McCown President and crisis communications expert Ashely McCown shares her top six PR crises—and what organizations can learn from...
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Solomon McCown President Ashley McCown was a panelist Thursday morning at a breakfast event entitled How to Prevent, Detect and Deal with Cyber Security Breaches as part of the Annual General Counsel East Conference. The panel took place at the New York Marriott Marquis in Times Square. Fellow panelists Johnny Lee, forensic expert from Grant...
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There were plenty of lessons to be learned and best practices to take away from the dynamic panel discussion on cyber security held at the Westin Waltham on March 26. Grant Thornton’s New England Office hosted the breakfast event, titled: “How to Prevent, Detect and Deal with Cyber Security Breaches.” Grant Thornton’s Kevin Morgan (Principal,...
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About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.