Category

Crisis Communications
This week, Chipotle announced that sales were down 29.7 percent during the first three months of 2016—its first quarterly loss ever as a public company. Reeling in the wake of the E. coli crisis, one might look at those numbers and conclude this is the beginning of the end for the Mexican fast food chain....
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For a professional athlete who failed a drug test, Maria Sharapova did something very unusual: She held a press conference and announced it. No deny and lie. No bobbing and weaving. No ducking and hiding. She fessed up and took responsibility. How refreshing. Sammy Sosa. Barry Bonds. Lance Armstrong. Alex Rodriguez. Marion Jones. The playing...
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Academy Awards Crisis Communication
The curtains are finally closed on Oscars 2016 after what was a controversial year for the biggest award show on television. With the performances complete and the golden statues distributed, let’s recap how the Academy handled themselves amid a very public crisis. The controversy started immediately after the Academy announced the 2016 nominees in which...
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The two groups singled out in last year’s documentary The Hunting Ground for contributing to a culture of sexual assault on campuses across the country were big time college athletics and fraternities. So word that a Cornell University fraternity president is now facing charges of attempted rape and sexual abuse might, for some, validate the...
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Fraternal organizations on America’s college campuses are increasingly finding themselves in the spotlight due to a wide range of incidents and issues. Even with all the good fraternity and sororities accomplish through fundraising and fostering lifelong friendships, one poor choice can catapult the organization into a crisis, tarnishing its reputation both locally and nationally. Solomon...
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In the field of public relations, we are always looking for innovative ways to raise our ’ visibility, and social media is a huge part of our strategy. One recent tool that we’ve recommended to clients is Periscope, a live-streaming tool that launched this past March and now has 10 million users. Below are a...
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For the fourth consecutive year, Solomon McCown President Ashley McCown provides her annual review of the Top Ten public relations crises of the year—first published on PR News. McCown shares her thoughts on which crises were handled well and which organizations needed a stronger response. Which PR crisis topped our list? Watch the video to find out!...
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Last week, Solomon McCown participated in a table top discussion on crisis planning with members of the private and public sectors from the Greater Boston community. With the past few weeks mired in acts of mass violence from Paris to San Bernardino, California, the topic was all too timely. Presented with a hypothetical scenario, the...
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Now that Halloween has come and gone, brands are moving quickly to capitalize on the opportunities of the holiday season. And no brand knows how to excel at seasonal branding better than Starbucks. The craze of the Pumpkin Spice Latte seems to begin earlier every fall, and now other brands are jumping on the pumpkin...
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Like many of us in Boston and around the world, I can’t wait to see Spotlight, opening in select theaters this Friday. The movie is based on the true story of The Boston Globe’s team of investigative journalists who reported on rampant child molestation within the Archdiocese of Boston and the cover-up of that abuse...
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About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.