Category Archive for: Crisis

Solomon McCown’s Top 4 PR Crises of 2016

Solomon McCown President and crisis communication expert Ashley McCown looks back at the four biggest PR crises of 2016 in this video, first shared by PRNews. From admirable responses to textbook cases on how not to manage an issue, check out Ashley’s thoughts in the clip above. Which crises stood out to you? Let us…

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Crisis Communications for DOS Attacks

Last week’s hack of New Hampshire-based DNS (Domain Name Service) provider DYN knocked out many of the web’s most popular sites for hours. In PR Trade Bulldog Reporter, Solomon McCown Vice President T.J. Winick points out who communicated well during the outage and why, and provides some crisis and issues management tips for those companies…

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What You Say & How You Say It

Our client RE/MAX INTEGRA, New England invited Solomon McCown to present at their RECHARGE networking and educational event, recently held in Boston. The name of our breakout session was It’s Not What You Say, It’s How You Say It. The reality is that both are important; that is, having key messages that resonate and providing…

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A Reckoning for Infotainment?

As Billy Bush and NBC reportedly negotiate his exit from the Today show, it confirmed, yet again, why the blurring of lines between journalism and entertainment is a dangerous trend. Full disclosure: I spent six years as an on-air correspondent in a competing network’s news division. I was also a classmate of Billy’s at Colby…

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How Crisis Communications Can Help Clean up the Mess

Recently, I had the pleasure of speaking at the Intellectual Property Owners Association Annual Meeting in New York City. The trademark session where I was one of three speakers was entitled “Brands Under Attack: How Brand Owners can Save Face.” Attendees came to hear how ambush marketing, data breaches and negative PR impacts brand value,…

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Ashley McCown Weighs in on Wells Fargo Crisis

Wells Fargo’s September began with a $100 million fine from the Consumer Financial Protection Bureau and ended with a Capitol Hill grilling by CFPB creator and Massachusetts Senator Elizabeth Warren after regulators found that 5,300 of the bank’s employees created an estimated 2 million bogus accounts. How can Wells Fargo begin to rebuild its reputation…

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Crisis Expert Ashley McCown on Airline Communication Struggles

The skies have not been friendly for airlines this summer, as both Delta and Southwest have dealt with major outages that have inconvenienced customers and damaged their brand. Solomon McCown President and crisis communication expert Ashley McCown shares her perspective on how organizations can best rebuild trust with customers in aftermath of the disruption with…

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Ashley McCown featured in PR News

Solomon McCown President and Crisis Communications Expert Ashley McCown’s take on The Top 6 PR Crises of 2016…So Far is currently featured on PR News. Her countdown, which includes the Cincinnati Zoo, Apple Computer, Disney and the Wounded Warrior Project, is captured on a video posted exclusively on the PR industry trade’s popular website. Click…

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When Is a Shipwreck Not a Public Relations Crisis?

The real estate industry is fascinating. We have the privilege of working with people changing city skylines, providing affordable housing, creating communities and reshaping the public realm. And, sometimes this work becomes extra exciting, often for a crisis: accidents, natural disasters, financial challenges or corporate drama. This week we were fortunate enough to find a…

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What do Chipotle’s First Quarter Losses Really Mean?

This week, Chipotle announced that sales were down 29.7 percent during the first three months of 2016—its first quarterly loss ever as a public company. Reeling in the wake of the E. coli crisis, one might look at those numbers and conclude this is the beginning of the end for the Mexican fast food chain.…

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