Category

Crisis Communications
All the safety precautions and procedures in the world are of little use unless they are communicated effectively. As crisis counselors, we routinely advise clients on how leadership should alert key audiences to timely matters such as how often property managers should be communicating with tenants in the event of an emergency. It was through...
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 For the 6th consecutive year, Solomon McCown & Company President and crisis communications expert Ashley McCown presents her take on the year’s most notorious public relations crises. There was plenty to choose from in 2017, from airlines repeatedly mishandling passenger-relations to the biggest name in ridesharing dealing with a whole host of self-imposed bad...
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Here at Solomon McCown & Company, a core competency is working with renowned academic organizations such as boarding schools, student travel providers, colleges and Greek organizations on a wide range of issues. These include leadership transitions to federal investigations to student disciplinary matters. We were recently fortunate to share some of our deep expertise in...
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“Nevermind.” That famous punchline uttered by Gilda Ratner’s character Emily Litella on Saturday Night Live decades ago is not unlike what Donna Karan’s and Dave Ratner’s recent apologies sounded like. Karan, a famous fashion designer, and Ratner, a popular Western Massachusetts business owner, quickly realized they had misspoken or acted in a way that didn’t...
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Dove apologized after posting an image on its Facebook page that depicted a black woman removing her top and morphing into a white woman after supposedly using Dove body lotion. Not captured in many of the images circulating on social media is the full 3-second video, where the white woman then removes her top and...
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Secretary of Education Betsey DeVos made good on her promise to rescind Obama-era guidelines on how to adjudicate reports of campus sexual assault. Civil liberty groups are celebrating and survivors’ rights advocates are expressing outrage. What does it all mean? The biggest change in the DOE’s interim guidance is that it allows universities and colleges...
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equifax
By now, you’ve probably heard about the major Equifax security breach that came to light last week. The company disclosed that the personal information of 143 million people has been compromised. Crisis expert and Solomon McCown Vice President T.J. Winick’s byline in O’Dwyer’s PR News breaks down the way in which Equifax has handled the...
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Equifax
When Equifax, one of the country’s three major credit organizations, announced last week that it’s data network was breached, the company jumped into crisis mode. The data of an estimated 143 million consumers may have been compromised, including Social Security numbers, driver’s license info, addressees and more. Some analysts are calling it the worst data...
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TJ Winick
If you own one of those shiny iPhone cases containing fancy liquid and glitter, you may have been shocked to learn that nearly 275,000 of these cases were recalled this past week after it was discovered they can break, leak and cause severe chemical burns and skin irritations. Solomon McCown Vice President T.J. Winick’s byline...
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Ashley McCown Commpro
Solomon McCown President and Crisis Communications Expert Ashley McCown’s take on The Top 4 PR Crises of 2017…So Far is currently featured on CommPRO. Her countdown, which includes the infamous Pepsi ad, Bill O’Reilly, and United Airlines, is captured on a video posted exclusively on the popular communication industry’s website. Press play below and let us know...
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About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.