Category

Crisis Communications
The first major Atlantic hurricane of 2018, Florence, may have been downgraded to a category 1 storm by the time it made landfall, yet its gale-force winds and torrential rains were powerful enough to devastate parts of the Carolinas; communities were flooded, residents were stranded and more than 40 lives were lost. History would indicate...
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bachelorette
On Monday night Bachelor Nation watched Bachelorette Becca Kufrin, the 28-year-old public relations executive from Minneapolis, Minnesota, get engaged to Garrett Yrigoyen, a 29-year-old medical sales rep from Reno, Nevada. Many viewers felt that Becca was finally receiving the justice she deserved after a very public breakup last season when her then-fiancé, former bachelor Arie...
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Ashley McCown, SM& president and crisis communications expert, rates her top PR crises at the halfway point of the year. Key takeaways from Ashley’s video include: Social media plays a central role in this year’s scandals, either amplifying brands’ missteps or giving rise to the crisis itself. Despite all the bad press in 2017, the...
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Solomon McCown & Company President Ashley McCown recently spoke at a sexual harassment prevention seminar hosted by the American Council of Engineering Companies of Massachusetts and WTS Boston. Ashley was joined by fellow experts in their fields: Beverly Tompkins, Vice President at Simpson Gumpertz & Heger Inc.; Cheryl Waterhouse, Partner at Donovan Hatem, LLP; Michael...
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All the safety precautions and procedures in the world are of little use unless they are communicated effectively. As crisis counselors, we routinely advise clients on how leadership should alert key audiences to timely matters such as how often property managers should be communicating with tenants in the event of an emergency. It was through...
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equifax
Organizational communications will never be the same. Amidst the societal reckoning that includes the #metoo movement, the old rules no longer apply. Open secrets are no longer tolerated, and accusations are typically accepted as fact. Even those organizations with strong values must navigate an escalating number of communications pitfalls: one off-handed comment or poorly-worded email...
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 For the 6th consecutive year, Solomon McCown & Company President and crisis communications expert Ashley McCown presents her take on the year’s most notorious public relations crises. There was plenty to choose from in 2017, from airlines repeatedly mishandling passenger-relations to the biggest name in ridesharing dealing with a whole host of self-imposed bad...
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Here at Solomon McCown & Company, a core competency is working with renowned academic organizations such as boarding schools, student travel providers, colleges and Greek organizations on a wide range of issues. These include leadership transitions to federal investigations to student disciplinary matters. We were recently fortunate to share some of our deep expertise in...
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“Nevermind.” That famous punchline uttered by Gilda Ratner’s character Emily Litella on Saturday Night Live decades ago is not unlike what Donna Karan’s and Dave Ratner’s recent apologies sounded like. Karan, a famous fashion designer, and Ratner, a popular Western Massachusetts business owner, quickly realized they had misspoken or acted in a way that didn’t...
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Dove apologized after posting an image on its Facebook page that depicted a black woman removing her top and morphing into a white woman after supposedly using Dove body lotion. Not captured in many of the images circulating on social media is the full 3-second video, where the white woman then removes her top and...
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About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.