& Then Some

5 Tips to Make the Most out of Email Marketing

I thought I knew everything about email marketing. Then I attended a recent event organized by the Young Women in Digital group of Boston and hosted by digital strategist Jacque Boltik. It was an opportunity for digital marketers to share some best practices for optimizing and growing your email marketing campaigns. Here are my top…

Read More →

The BEAT with Tim Kirwan

The BEAT: A video series featuring an intimate conversation with innovators on what drives them and how they meet challenges. This month’s installment features Tim Kirwan, Principal at Hotel Creation NE. Tim shares his thoughts on innovations in the hospitality industry and the benefits hotels bring to our local communities and the economy. Click above…

Read More →

Lessons in Community Management from Wendy’s and Merriam-Webster

All hail the community manager: The person (or team) that takes a social strategy developed in the boardroom and implements it. This role is especially challenging on Twitter—a platform some argue has been overrun with trolls, bots, eggs and abuse. How can a digital communications professional not only avoid peril in this toxic stew, but…

Read More →

The Trump School of Communications

“FDR had radio, Bill Clinton had cable television and Donald Trump has Twitter,” quipped former New Hampshire Governor and White House Chief of Staff John Sununu. Sununu was one of four former office holders, along with Senator Kelly Ayotte (R-NH) and former Massachusetts Democratic Congressmen Barney Frank and Bill Delahunt, who made up the panel…

Read More →

Legislative Victory in Massachusetts for Brewers and Nonprofits

Last week, Massachusetts Governor Baker signed House Bill 248 into law. We here at Solomon McCown think it’s pretty cool. House Bill 248 originated in the Massachusetts House of Representatives and, when enacted, will allow local breweries to donate their beer to local nonprofits without having to first clear significant bureaucratic hurdles. (Beer is a…

Read More →

Travis Small Joins Solomon McCown as Senior Vice President

Our team is proud to announce that PR veteran Travis Small has joined Solomon McCown as a Senior Vice President. He leads the agency’s award-winning healthcare, non-profit and education practice. “Travis has a distinguished and proven track record of working with some of the country’s most respected brands,” said Helene Solomon, CEO of Solomon McCown…

Read More →

Ashley McCown on PR and Legal Team Working Together in Higher Education

Being the president of a college or university has never been an easy job—and perhaps has never been more difficult than it is today. Increasingly, leaders in higher education are dealing with sensitive issues, ranging from transgender rights to union organizing efforts, that can often lead to legal or communication crises. It’s often believed that…

Read More →

Solomon McCown’s Top 4 PR Crises of 2016

Solomon McCown President and crisis communication expert Ashley McCown looks back at the four biggest PR crises of 2016 in this video, first shared by PRNews. From admirable responses to textbook cases on how not to manage an issue, check out Ashley’s thoughts in the clip above. Which crises stood out to you? Let us…

Read More →

Happy Holidays from Solomon McCown!

Season’s Greetings and Happy Holidays to everyone who made 2016 a memorable year, captured in this video. Solomon McCown’s 13th year was a busy one for the agency. From launching a government affairs practice to landing high-profile media coverage and developing effective digital strategies to seeing CEO Helene Solomon named a Woman of FIRE, we’re…

Read More →

Will Facebook Kill the Holiday Card?

  Facebook is taking a lot of heat thanks to fake news, hate posts and trolls. Not to pile on, but is Facebook going to sound the death knell for holiday cards? It used to be that each year would bring adorable missives featuring a photo of the kids from college pals and high school…

Read More →

Back to Top