It can be hard to keep up in today’s ever-evolving digital landscape. As newsfeed algorithms change and social media ad platforms develop, managing multi-faceted, integrated communications strategies across multiple channels can be difficult, especially when in-house teams collaborate with agency partners.
Facebook has provided a useful tool for digital marketers in Business Manager. It’s a tool you can use to organize and track all of your efforts on Facebook, while providing the option to grant access to your partners or colleagues without giving away your whole account. But, as with the introduction to any tool, there are learning curves. Below we’ve answered three of the most common questions we’ve received about it.
Think of Facebook Business Manager as the umbrella encompassing all of your activities on Facebook. Within Business Manager live the separate Pages and Ad Accounts you manage. Ad Manager is where you can go to view the ads you are running for a particular Page, and track metrics and performance in real time.
There are five roles you can assign to a Person you’ve added to your Business Manager account: Admin, Editor, Moderator, Advertiser or Analyst. Each role is granted a specific set of permissions, according to the chart below.
The roles available depend on the account or portion of the account you are granting access to (Business, Page or Ad Account) so be sure to double check when you are granting access. For example, you’d likely give the head of your marketing team Admin access, while your agency of record may only be granted Advertiser or Analyst.
One of the most common issues in getting started on Business Manager is adding additional users or profiles to an account. Once you have set up your Business Manager and connected your Pages and Ad Accounts to it, you can add People to specific accounts. To do so, follow the steps below: