By

T.J. Winick
General Motors is in full-on crisis mode. GM has recalled 1.62 million vehicles globally, because a faulty ignition switch is capable of shutting off the engine, disabling the power steering, air bags and other electrical systems. 12 deaths and 31 crashes so far have been linked to the defective switches.  To update GM employees on...
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The announcement this morning from CVS Caremark that its drugstores will no longer sell tobacco products seems like a no-brainer. But when you’re talking about a projected loss of 2 billion dollars in revenue, the decision couldn’t have been arrived at easily. Still, CVS is receiving universal praise this morning for announcing its more than...
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1. Social Media:  According to Marketing Sherpa, pages with video attract two to three times as many monthly visitors, double time spent on websites, and enable a 157% increase in organic traffic from search engines. We’re talking the usual suspects here: YouTube, Facebook, Twitter, Google Plus and LinkedIn. Just be aware that posting on social...
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  Many marketing and communications professionals watch videos in their free time, they watch one a friend or colleague shared with them and they see them on their competitors’ websites. They know their organization needs video, but they can’t articulate why they need it. I’ve worked with video for 20 years, from broadcast news to...
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While it wasn’t intentional, UPS and FedEx played the collective role of a real life Grinch this Christmas. That’s because the carriers failed to deliver many packages on time for the holiday. The backlogs were apparently due to poor weather and a spike in last-minute online shopping that was not properly accounted for. As you...
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SpaghettiO’s is just the latest brand to land in hot water for what was deemed an inappropriate tweet on a national day of mourning. In this case, December 7: Pearl Harbor Day. The tweet in question showed a smiling cartoon SpaghettiO holding an American Flag, and read “Take a moment to remember #PearlHarbor with us.”...
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Poor John Connolly and Marty Walsh.  Up until now, has a hotly-contested open mayoral race in a major American city ever generated so little interest? In 2013, the race to succeed Mayor Menino has consistently had to fight for air time with some of the biggest local stories in a generation: the Boston Marathon Bombing...
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