Blog Archives

Posted by T.J. Winick

The Power of the Podcast

March 19, 2014 In Executive Comments Off on The Power of the Podcast

What’s old is new again. Remember, maybe 4 years ago, when you’d hook up your iPod to a desktop computer and download a podcast or two? Podcasts then fell out

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Posted by T.J. Winick

GM TURNS TO VIDEO IN A CRISIS

March 18, 2014 In Executive Comments Off on GM TURNS TO VIDEO IN A CRISIS

General Motors is in full-on crisis mode. GM has recalled 1.62 million vehicles globally, because a faulty ignition switch is capable of shutting off the engine, disabling the power steering,

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Posted by T.J. Winick

In Quitting Tobacco, CVS sends a Clear Message

February 5, 2014 In Corporate, Executive Comments Off on In Quitting Tobacco, CVS sends a Clear Message

The announcement this morning from CVS Caremark that its drugstores will no longer sell tobacco products seems like a no-brainer. But when you’re talking about a projected loss of 2

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Posted by T.J. Winick

Where to Share: The 5 Places Your PR Video Needs To Be

January 30, 2014 In Executive Comments Off on Where to Share: The 5 Places Your PR Video Needs To Be

1. Social Media:  According to Marketing Sherpa, pages with video attract two to three times as many monthly visitors, double time spent on websites, and enable a 157% increase in

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Posted by T.J. Winick

5 Reasons Your Organization Needs Video

January 17, 2014 In Executive Comments Off on 5 Reasons Your Organization Needs Video

  Many marketing and communications professionals watch videos in their free time, they watch one a friend or colleague shared with them and they see them on their competitors’ websites.

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Posted by T.J. Winick

Christmas PR Fail: UPS & FedEx

December 27, 2013 In Crisis Communications, Executive Comments Off on Christmas PR Fail: UPS & FedEx

While it wasn’t intentional, UPS and FedEx played the collective role of a real life Grinch this Christmas. That’s because the carriers failed to deliver many packages on time for

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Posted by T.J. Winick

Commemorative Tweets: Risky Business

December 10, 2013 In Executive Comments Off on Commemorative Tweets: Risky Business

SpaghettiO’s is just the latest brand to land in hot water for what was deemed an inappropriate tweet on a national day of mourning. In this case, December 7: Pearl

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Posted by T.J. Winick

Marty Walsh vs. John Connolly vs. the Boston Red Sox

October 23, 2013 In Executive Comments Off on Marty Walsh vs. John Connolly vs. the Boston Red Sox

Poor John Connolly and Marty Walsh.  Up until now, has a hotly-contested open mayoral race in a major American city ever generated so little interest? In 2013, the race to

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