Blog Archives

Posted by T.J. Winick

Bruce Jenner, Mad Men & the Shared Experience of Television

April 30, 2015 In Corporate Comments Off on Bruce Jenner, Mad Men & the Shared Experience of Television

Dismissed by many as a cheap ratings stunt playing to the lowest common reality-show denominator, “Bruce Jenner: The Interview” on ABC’s 20/20 drew over 17 million viewers, registering the largest

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Posted by T.J. Winick

Five Takeaways from Grant Thornton’s Cyber Security Panel

March 27, 2015 In Crisis Communications Comments Off on Five Takeaways from Grant Thornton’s Cyber Security Panel

There were plenty of lessons to be learned and best practices to take away from the dynamic panel discussion on cyber security held at the Westin Waltham on March 26.

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Posted by T.J. Winick

Journalism Sure Could Use a Little Good News

February 13, 2015 In Executive Comments Off on Journalism Sure Could Use a Little Good News

The title of this blog is ripped from one of my favorite songs about the news business. (It’s right up there with Fleetwood Mac’s Murrow Turning over in His Grave

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Posted by T.J. Winick

The Brigham Shooting: Another Case for Preparedness

January 22, 2015 In Crisis Communications, Executive, Healthcare Comments Off on The Brigham Shooting: Another Case for Preparedness

Two years ago this spring, in the aftermath of the Boston Marathon bombings, we were reminded once again that our city’s hospitals are among the greatest in the world; our

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Posted by T.J. Winick

The ROI Of Video

January 16, 2015 In Corporate Comments Off on The ROI Of Video

It’s 2015 and Marketing, Public Relations, and Communications professionals know their organizations need video. It’s no longer just the early adaptors leveraging storytelling and brand journalism to engage key audiences.

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Posted by T.J. Winick

The NFL Tries to Make Good with New Personal Conduct Policy

December 11, 2014 In Executive Comments Off on The NFL Tries to Make Good with New Personal Conduct Policy

On Wednesday, the National Football League did what it should have done years ago and approved a new personal conduct policy. It applies not only to the league’s players, but

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Posted by T.J. Winick

Jonathan Davis Honored with United Way’s Real Estate & Building Leadership Award

October 31, 2014 In Executive Comments Off on Jonathan Davis Honored with United Way’s Real Estate & Building Leadership Award

On October 30, United Way of Massachusetts Bay and Merrimack Valley held its annual Real Estate & Building Leadership Breakfast. Founder and CEO of The Davis Companies, Jonathan Davis, was

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Posted by T.J. Winick

The Need for Speed in PR

September 4, 2014 In Executive Comments Off on The Need for Speed in PR

In our latest video, Vice President T.J. Winick lays out four reasons why speed is essential to success in public relations. Click here to watch.  The Need for Speed in

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Posted by T.J. Winick

The Producer’s Checklist

May 21, 2014 In Executive Comments Off on The Producer’s Checklist

Let’s talk about the Video Producer’s Checklist: The things your organization needs to consider and plan for before you head out on the shoot, so that your video is the

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Posted by T.J. Winick

25 Years Later, Lessons Learned from the Exxon Valdez

March 24, 2014 In Corporate, Executive Comments Off on 25 Years Later, Lessons Learned from the Exxon Valdez

Photo via The Associated Press It was 25 years ago today when the Exxon Valdez oil tanker ran aground in Prince William Sound, spilling hundreds of thousands of barrels of crude oil in Alaska. Not only was the

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