By

T.J. Winick
Recently, I had the pleasure of speaking at the Intellectual Property Owners Association Annual Meeting in New York City. The trademark session where I was one of three speakers was entitled “Brands Under Attack: How Brand Owners can Save Face.” Attendees came to hear how ambush marketing, data breaches and negative PR impacts brand value,...
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I was honored to recently co-present on social media best practices at the Chi Omega’s National Convention in Orlando. Like any mission-focused organization should, the country’s largest sorority (by members) takes its brand seriously. And with 179 collegiate chapters and more than 340,000 initiates, presenting a consistent image and message can, at times, present a...
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Photo courtesy of ComNetworkBoston Tuesday at the NonProfit Center, ComNetworkBoston held its first event in the city called “Communications Lessons from Boston’s Olympic Bid,” moderated by Lauren Dezenski of Politico Massachusetts (and formerly of the Dorchester Reporter). The panel was comprised of experts who either supported the bid, worked to scuttle it, or monitored public...
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This week, Chipotle announced that sales were down 29.7 percent during the first three months of 2016—its first quarterly loss ever as a public company. Reeling in the wake of the E. coli crisis, one might look at those numbers and conclude this is the beginning of the end for the Mexican fast food chain....
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This week in New York, we had the pleasure of working with over a dozen journalists from Haymarket Media, the group that publishes several marketing, media and PR trades, including one of leading publications in our industry, PR Week. These outlets are increasingly offering great digital content, including video, for their readers in the form...
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Tuesday morning, I attended a panel at the offices of Mintz Levin organized by the Northeast Clean Energy Council called Working with the Press in an Evolving Media Landscape. With clean energy going mainstream and legislators on Beacon Hill and across the country grappling with how to deliver it to consumers in a cost-effective way,...
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The two groups singled out in last year’s documentary The Hunting Ground for contributing to a culture of sexual assault on campuses across the country were big time college athletics and fraternities. So word that a Cornell University fraternity president is now facing charges of attempted rape and sexual abuse might, for some, validate the...
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Solomon McCown President Ashley McCown and I had the pleasure of presenting at this year’s annual meeting of the National Association of Independent Colleges and Universities (NAICU), held this week in Washington, DC. As one of four sessions during the meeting’s Public Relations Academy, “Communicating around Title IX” provided tips on how higher ed administrators...
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In a post featured on the PRNewser website, Solomon McCown Vice President T.J. Winick offers communications tips for administrators in higher education who find themselves dealing with a brewing or full-blown crisis on campus. The piece was written in the wake of University of Missouri President Tim Wolfe’s resignation over how he responded to a...
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Ever since an E. coli outbreak forced the Mexican fast food chain to temporarily shutter 43 of its stores in the Pacific Northwest, the company has taken a unusual communications approach to the crisis: Responding to media requests for comment and to individual customer tweets, while not proactively posting about the health scare anywhere on...
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