\

By

T.J. Winick
It wasn’t so long ago when colleges and universities were the beneficiaries of a trusting deference; when it was believed they could be counted on to “do the right thing.” As a result, they were left alone to police themselves. That now seems like ancient history. I recently attended a panel called Transparency and Accountability:...
Read More
Storytelling
There are some obvious differences between journalism and what’s known as brand journalism — journalism-style storytelling on behalf of a company. However, having worked in both media and corporate communications, I’ve found there are plenty of similarities as well. So, consider these ten things that journalism can teach brand journalism: Be social: Thanks to never-ending innovation...
Read More
The cultural reckoning encapsulated by the #MeToo movement has survivors of sexual misconduct inside and outside the workplace demanding accountability on a level never witnessed before. We hail this significant societal step forward and today’s c-suite has no choice but to prepare for the reputational, labor and economic costs of sexual misconduct in the workplace....
Read More
All the safety precautions and procedures in the world are of little use unless they are communicated effectively. As crisis counselors, we routinely advise clients on how leadership should alert key audiences to timely matters such as how often property managers should be communicating with tenants in the event of an emergency. It was through...
Read More
“Nevermind.” That famous punchline uttered by Gilda Ratner’s character Emily Litella on Saturday Night Live decades ago is not unlike what Donna Karan’s and Dave Ratner’s recent apologies sounded like. Karan, a famous fashion designer, and Ratner, a popular Western Massachusetts business owner, quickly realized they had misspoken or acted in a way that didn’t...
Read More
Dove apologized after posting an image on its Facebook page that depicted a black woman removing her top and morphing into a white woman after supposedly using Dove body lotion. Not captured in many of the images circulating on social media is the full 3-second video, where the white woman then removes her top and...
Read More
Secretary of Education Betsey DeVos made good on her promise to rescind Obama-era guidelines on how to adjudicate reports of campus sexual assault. Civil liberty groups are celebrating and survivors’ rights advocates are expressing outrage. What does it all mean? The biggest change in the DOE’s interim guidance is that it allows universities and colleges...
Read More
equifax
By now, you’ve probably heard about the major Equifax security breach that came to light last week. The company disclosed that the personal information of 143 million people has been compromised. Crisis expert and Solomon McCown Vice President T.J. Winick’s byline in O’Dwyer’s PR News breaks down the way in which Equifax has handled the...
Read More
TJ Winick
If you own one of those shiny iPhone cases containing fancy liquid and glitter, you may have been shocked to learn that nearly 275,000 of these cases were recalled this past week after it was discovered they can break, leak and cause severe chemical burns and skin irritations. Solomon McCown Vice President T.J. Winick’s byline...
Read More
Public Relations meeting PR
When I worked in broadcast news, our audience was a large one: the viewing public. To gain greater insight into these millions of viewers, demographic data provided us a biographical sketch of who was watching and when. This included factors such as gender, age and socioeconomic status. In the pursuit of ratings victories, we’d often...
Read More
1 2 3 5

About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.