Blog Archives

Posted by T.J. Winick

No News? No Problem

September 4, 2019 In Public Relations Leave a comment

Placing stories in the media may not be a challenge when your organization is making news.  But how do you remain front and center when you don’t have a big

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Posted by T.J. Winick

KEEPING THE CEO SHARP: Takeaways from Miami

March 8, 2019 In Crisis Communications Leave a comment

Our President Ashley McCown recently served as a featured panelist at the PR News Crisis Management Summit in Miami Beach.  Among her fellow speakers and attendees were a variety of

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Posted by T.J. Winick

TJ Winick Comments on CEOs in Crisis

January 4, 2019 In Crisis Communications, Public Relations Leave a comment

SM& Senior Vice President TJ Winick was recently quoted in PR trade outlet PR News, offering his perspective on the first public appearance of former Nissan CEO Carlos Ghosn following

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Posted by T.J. Winick

Transparency and Accountability in Higher Education

November 14, 2018 In Corporate, Crisis Communications, Education Leave a comment

It wasn’t so long ago when colleges and universities were the beneficiaries of a trusting deference; when it was believed they could be counted on to “do the right thing.”

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Posted by T.J. Winick

10 Tips on Storytelling from a Former Reporter

March 16, 2018 In Public Relations Leave a comment

There are some obvious differences between journalism and what’s known as brand journalism — journalism-style storytelling on behalf of a company. However, having worked in both media and corporate communications, I’ve

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Posted by T.J. Winick

“Sex in the Workplace” Panel: A Recap

February 15, 2018 In Corporate Leave a comment

The cultural reckoning encapsulated by the #MeToo movement has survivors of sexual misconduct inside and outside the workplace demanding accountability on a level never witnessed before. We hail this significant

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Posted by T.J. Winick

38 minutes of Chaos: A look back at Hawaii’s Frightening False Alarm

January 23, 2018 In Crisis Communications Leave a comment

All the safety precautions and procedures in the world are of little use unless they are communicated effectively. As crisis counselors, we routinely advise clients on how leadership should alert

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Posted by T.J. Winick

The “Temporary Insanity” PR Apology

October 20, 2017 In Crisis Communications Leave a comment

“Nevermind.” That famous punchline uttered by Gilda Ratner’s character Emily Litella on Saturday Night Live decades ago is not unlike what Donna Karan’s and Dave Ratner’s recent apologies sounded like.

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Posted by T.J. Winick

Did Dove Miss the Mark in its Apology?

October 12, 2017 In Crisis Communications Leave a comment

Dove apologized after posting an image on its Facebook page that depicted a black woman removing her top and morphing into a white woman after supposedly using Dove body lotion.

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Posted by T.J. Winick

An Evolving Dialogue: Talking Title IX

September 28, 2017 In Crisis Communications Leave a comment

Secretary of Education Betsey DeVos made good on her promise to rescind Obama-era guidelines on how to adjudicate reports of campus sexual assault. Civil liberty groups are celebrating and survivors’

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