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Solomon McCown Staff
A client recently told us, “I believe that the efficiency and success of an organization is directly related to the length of time the leadership team has been together and how much they trust each other.” It sounds simple, but he’s right. And not enough organizations take that into account. Looking at the current discord...
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Fraternal organizations on America’s college campuses are increasingly finding themselves in the spotlight due to a wide range of incidents and issues. Even with all the good fraternity and sororities accomplish through fundraising and fostering lifelong friendships, one poor choice can catapult the organization into a crisis, tarnishing its reputation both locally and nationally. Solomon...
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Meghan Murdock When I started in July, I couldn’t tell you what a pitch, a clipbook, or an editorial calendar were with absolute certainty. I heard about pitching frequently, but I didn’t know how to pitch a journalist. Is it via an email, a phone call, or an in-person presentation? Now, words like clipbook and...
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I’ve always prided myself on being present, both in my public relations career and my personal life. I pay attention to who I’m with, where I’m going, what I’m working on – while being a champion multi-tasker at the same time. Being a parent teaches you that you can edit a document while listening to...
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Last night, Solomon McCown CEO Helene Solomon was honored by the Metropolitan Boston Housing Partnership (MBHP) for her outstanding contributions to the field of affordable housing during the organization’s Eighth Annual Founders Celebration. Solomon received the Lowell Richards Award in honor of her friendship and work with Richards, MBHP’s long-time board co-chair and a great...
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Whether it’s an individual like Bill Cosby or Rachel Dolezal, a huge organization like the NFL or a publication like Rolling Stone, there have been several high-profile public relations crises in the news this year. Solomon McCown President and crisis communications expert Ashely McCown shares her top six PR crises—and what organizations can learn from...
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This week, the Boston Globe ran a story about how we, as a society, approach the treatment and decision-making around end of life care. This is a topic we are seeing more and more in healthcare as patients are encouraged to become active participants in their care and organizations are striving to meet the triple...
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Boston lost a great builder earlier this month with the passing of Norman B. Leventhal. He not only built iconic landmarks that dramatically changed Boston's skyline—including Center Plaza, Rowes Wharf and 75 State Street—but he also built some of the city's most important philanthropic and service organizations. From The Leventhal-Sidman JCC to Jewish Community Housing...
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As spring break winds down, college seniors are looking forward to the future — careers, new cities, roommates and travel all await them when the graduation smoke clears.   When recent graduates ask me what it takes to make it in public relations, I usually turn it around to them. Why do you want to...
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As marketing strategies continue to evolve and become more important to brand success, the pressure is on companies to get more creative with the messages they send to their consumers. Starbucks’ “Race Together” campaign, aimed at initiating conversation about racial equality in America, received backlash on social media by many who questioned the effectiveness of...
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We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.