By

Sheridan Wachtel
​Our client, Combined Jewish Philanthropies (CJP), sponsored a Boston visit by the Israel Trauma Coalition (ITC), mental health professionals who specialize in trauma. ITC came to Boston to help stitch lives together in the aftermath of the city's recent tragedies, spending the last week meeting with those affected by the bombings, including more than 100...
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​SM& President and crisis communications expert Ashley McCown was featured in Bloomberg Businessweek on the balance of good PR in tough situations. More specifically, the piece highlights best practices for responding to unexpected good press, as McDonald's did when the man who famously rescued three missing girls in Cleveland, Ohio remarked in a television interview...
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​On May 8, more than 150 people joined us at our SM& Presents Panel examining the issues facing the City of Boston in the post-Menino era. With Boston voters preparing to elect only the city's fourth mayor in 45 years, the event featured a lively discussion of the key issues Mayor Thomas M. Menino's successor...
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​On Monday of this week, Solomon McCown CEO Helene Solomon Tweeted from the Back Bay Association's annual meeting that panels & events across Boston will have to add extra time to the program to announce all the candidates in the room as we enter a busy election season. On Tuesday, the West Roxbury Courthouse Neighborhood...
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​In her recent article, "Is Facebook Worth the Hassle for Smaller Nonprofits?,"Joanna Fritz, Ph.D., talks about the importance of social media for nonprofits. For many nonprofits, especially smaller ones, Joanna recognizes entering the social media world can be a challenging one. However, she says, "in a multichannel world, where people get their information from a...
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​Throughout my childhood, my mother had a daily subscription to our local newspaper. Keeping up-to-date on what's happening in the community and world is something she taught me to value, and newspapers were her primary source of information. Even as newspapers struggled financially, the daily deliveries kept coming to our house. About a year ago,...
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​I stepped out for a run late Sunday morning, not knowing where I was headed or where my feet would take me, just ecstatic that I am able to partake in my simple hobby. The southwest corridor bike path took me to the Back Bay and after a loop around Boston Common to the corner...
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​As PR professionals, we understand getting a story placed for our clients is a big part of our job. But we want the story to go beyond a clip on a website. We want it to resonate with its audience. Late last week, SM& Senior Vice President Michal Regunberg and Senior Account Supervisor Brianne Miers...
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​On Thursday April 11 National Development, our client, hosted an INK BLOCKparty to mark the start of construction on its $200 million INK BLOCK project at the former Boston Herald headquarters in the South End. Mayor Menino spoke at the event who was joined by Councillor Bill Linehan, Representative Aaron Michlewitz, Ted Tye of National...
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​This Monday, 29,000 runners (including yours truly) will make the 26.2 mile trek from Hopkinton to Copley Square in the 117th Boston Marathon. Most runners despise the week before a marathon because as the mileage decreases and the free time increases, we find ourselves anxiously over-thinking everything. Did I log enough miles? Did I do...
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About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.