Blog Archives

Posted by Sheridan Wachtel

CJP Sponsors Israel Trauma Coalition Visit

May 10, 2013 In SM& Team Comments Off on CJP Sponsors Israel Trauma Coalition Visit

​Our client, Combined Jewish Philanthropies (CJP), sponsored a Boston visit by the Israel Trauma Coalition (ITC), mental health professionals who specialize in trauma. ITC came to Boston to help stitch

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Posted by Sheridan Wachtel

Ashley McCown Quoted in Bloomberg

May 9, 2013 In SM& Team Comments Off on Ashley McCown Quoted in Bloomberg

​SM& President and crisis communications expert Ashley McCown was featured in Bloomberg Businessweek on the balance of good PR in tough situations. More specifically, the piece highlights best practices for

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Posted by Sheridan Wachtel

SM& Presents: Where Are The Candidates?

May 8, 2013 In SM& Team Comments Off on SM& Presents: Where Are The Candidates?

​On Monday of this week, Solomon McCown CEO Helene Solomon Tweeted from the Back Bay Association's annual meeting that panels & events across Boston will have to add extra time

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Posted by Sheridan Wachtel

The Future of Boston Post-Menino

May 8, 2013 In SM& Team Comments Off on The Future of Boston Post-Menino

​On May 8, more than 150 people joined us at our SM& Presents Panel examining the issues facing the City of Boston in the post-Menino era. With Boston voters preparing

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Posted by Sheridan Wachtel

Facebook & Smaller Nonprofits: Be Like Brit

May 3, 2013 In Nonprofit Comments Off on Facebook & Smaller Nonprofits: Be Like Brit

​In her recent article, “Is Facebook Worth the Hassle for Smaller Nonprofits?,”Joanna Fritz, Ph.D., talks about the importance of social media for nonprofits. For many nonprofits, especially smaller ones, Joanna

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Posted by Sheridan Wachtel

Baby Boomers Stop the Presses: A Case Study

May 1, 2013 In Corporate Comments Off on Baby Boomers Stop the Presses: A Case Study

​Throughout my childhood, my mother had a daily subscription to our local newspaper. Keeping up-to-date on what's happening in the community and world is something she taught me to value,

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Posted by Sheridan Wachtel

Boston Finishes the Race

April 22, 2013 In Corporate Comments Off on Boston Finishes the Race

​I stepped out for a run late Sunday morning, not knowing where I was headed or where my feet would take me, just ecstatic that I am able to partake

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Posted by Sheridan Wachtel

Five Storytelling Tips from SM&U

April 18, 2013 In Executive Comments Off on Five Storytelling Tips from SM&U

​As PR professionals, we understand getting a story placed for our clients is a big part of our job. But we want the story to go beyond a clip on

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Posted by Sheridan Wachtel

Marathon & Public Relations: 5 Surprising Synergies

April 12, 2013 In Crisis Communications Comments Off on Marathon & Public Relations: 5 Surprising Synergies

​This Monday, 29,000 runners (including yours truly) will make the 26.2 mile trek from Hopkinton to Copley Square in the 117th Boston Marathon. Most runners despise the week before a

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Posted by Sheridan Wachtel

INK BLOCKparty Kicks Off Development

April 12, 2013 In Real Estate Comments Off on INK BLOCKparty Kicks Off Development

​On Thursday April 11 National Development, our client, hosted an INK BLOCKparty to mark the start of construction on its $200 million INK BLOCK project at the former Boston Herald

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