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By

Sheridan Wachtel
Political Campaign Quality Control
Every 30 seconds, a new political ad is born. I am exaggerating that number, but not by much: Since January 1, the candidates and their supporters have aired more than 210,000 television commercials, spending $156 million. With each election cycle, we’ve come to expect the influx of political ads that begin with hopeful vision statements...
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You don’t have to work in healthcare to understand that it’s a field that impacts everyone. We’re pleased to share with you a new infographic, “Healthcare in the Digital Era,” that looks at information-gathering and decision-making in modern healthcare through a communication lens. This infographic not only illustrates how social media, search and digital channels...
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​The intern working for the Oakland, California Fox TV station KTVU has learned the hard way that taking license with the facts can come back to bite you — as it should. The station erroneously reported the names of the four pilots aboard Asiana Airlines Flight 214 that crash landed in San Francisco as: Sum...
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Earlier this year, Dove released "Sketches" as a part of its "Campaign for Real Beauty" aimed at improving women's self-esteem. In the video, women are asked to describe themselves to a sketch artist who cannot see them. Then, strangers who had met the women just once were asked to give their descriptions of the women...
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​This week, SM& client Skanska USA announced its resignation from the U.S. Chamber of Commerce to protest the Chamber's support of a chemical industry-led initiative that would effectively ban the future use of LEED for government buildings. The initiative is linked to lobbying efforts by the chemical industry related to the Shaheen-Portman Energy Efficiency Bill...
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​Considerations to Inform Your Social Content & Digital Communications Strategies There are plenty of consultants, former reporters & public relations firms who happily insist that your business or institution needs social media right away. Enterprises in the B2B and professional service sectors hear all the time from experts who tell them, with furrowed brows and...
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​In June, Cheerios released a commercial that was fairly standard as far as cereal advertisements go. A predictably adorable little girl asks her mom if Cheerios are good for the heart. Mom replies that whole grain oats can lower cholesterol, which is heart healthy. Cut to Dad waking up on the couch, his chest covered...
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​SM& is thrilled to be celebrating its 10th year in business in 2013. To commemorate the big 10 (and to satisfy our urge to make lists) we will be featuring a new Top Ten Video for each month of our anniversary year. A running list of all our Top Ten videos can be found below....
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​Less than a month ago, video platform Vine celebrated its 100-day birthday. With five Vines shared every second on Twitter, it's clear even at its young age, this new six-second video feature is becoming the new "it" social media tool that companies across sectors are embracing. Here are some awesome ways companies are showing off...
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​If you watched coverage of Harvard University's Commencement and wondered why Oprah Winfrey or our own Mayor Thomas Menino were awarded "Honorary Doctor of Law" degrees, there is a method to the pomp and circumstance. I consulted a colleague at Brandeis, where I was deeply involved in helping to determine which "big name" folks we...
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We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.