Blog Archives

Posted by Sheridan Wachtel

Five Quality Control Steps for Political Campaign Ads

March 1, 2016 In Public Relations Leave a comment

Every 30 seconds, a new political ad is born. I am exaggerating that number, but not by much: Since January 1, the candidates and their supporters have aired more than

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Posted by Sheridan Wachtel

Healthcare in the Digital Era

September 3, 2013 In Healthcare Comments Off on Healthcare in the Digital Era

You don’t have to work in healthcare to understand that it’s a field that impacts everyone. We’re pleased to share with you a new infographic, “Healthcare in the Digital Era,”

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Posted by Sheridan Wachtel

Playing with the Facts Has Consequences

July 15, 2013 In SM& Team Comments Off on Playing with the Facts Has Consequences

​The intern working for the Oakland, California Fox TV station KTVU has learned the hard way that taking license with the facts can come back to bite you — as

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Posted by Sheridan Wachtel

Dove’s Tyranny of Self-Love

July 11, 2013 In SM& Team Comments Off on Dove’s Tyranny of Self-Love

Earlier this year, Dove released “Sketches” as a part of its “Campaign for Real Beauty” aimed at improving women's self-esteem. In the video, women are asked to describe themselves to

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Posted by Sheridan Wachtel

Skanska Protests Anti-LEED Initiative

July 10, 2013 In Real Estate Comments Off on Skanska Protests Anti-LEED Initiative

​This week, SM& client Skanska USA announced its resignation from the U.S. Chamber of Commerce to protest the Chamber's support of a chemical industry-led initiative that would effectively ban the

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Posted by Sheridan Wachtel

5 Questions to Ask Before Launching Social Media

July 8, 2013 In SM& Team Comments Off on 5 Questions to Ask Before Launching Social Media

​Considerations to Inform Your Social Content & Digital Communications Strategies There are plenty of consultants, former reporters & public relations firms who happily insist that your business or institution needs

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Posted by Sheridan Wachtel

How Cheerios Campaign Overcame Controversy

July 3, 2013 In Corporate Comments Off on How Cheerios Campaign Overcame Controversy

​In June, Cheerios released a commercial that was fairly standard as far as cereal advertisements go. A predictably adorable little girl asks her mom if Cheerios are good for the

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Posted by Sheridan Wachtel

Brands Making the Most of Six Seconds on Vine

July 1, 2013 In SM& Team Comments Off on Brands Making the Most of Six Seconds on Vine

​Less than a month ago, video platform Vine celebrated its 100-day birthday. With five Vines shared every second on Twitter, it's clear even at its young age, this new six-second

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Posted by Sheridan Wachtel

SM& Celebrates 10!

July 1, 2013 In SM& Team Comments Off on SM& Celebrates 10!

​SM& is thrilled to be celebrating its 10th year in business in 2013. To commemorate the big 10 (and to satisfy our urge to make lists) we will be featuring

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Posted by Sheridan Wachtel

Insight on Honorary Degrees by Michal Regunberg

May 31, 2013 In Executive Comments Off on Insight on Honorary Degrees by Michal Regunberg

​If you watched coverage of Harvard University's Commencement and wondered why Oprah Winfrey or our own Mayor Thomas Menino were awarded “Honorary Doctor of Law” degrees, there is a method

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