By

Rachel Lynch
mass bar association
At a time when movements like #MeToo, #TimesUp, and #BlackLivesMatter are holding society accountable for our individual and collective actions on a level never seen before, it is important for companies and organizations to have a comprehensive and holistic plan for dealing with a potential crisis event stemming from these issues. Specifically, the C-Suite, public...
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So you have an appealing landing page with a clear call to action, but you aren’t getting as many conversions as you hoped. What gives? The likely answer is that your page is not attracting enough or the right traffic. Search engine optimization, or SEO, can help you increase the amount of targeted organic traffic...
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Email Marketing
I thought I knew everything about email marketing. Then I attended a recent event organized by the Young Women in Digital group of Boston and hosted by digital strategist Jacque Boltik. It was an opportunity for digital marketers to share some best practices for optimizing and growing your email marketing campaigns. Here are my top...
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The days of heavily produced television and print advertising has given way to a world in which brands are expected to produce a high volume of visual marketing content in a very short period of time on digital platforms. This change has left many brands scrambling as they try to keep up with competitors who...
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Close to 80 percent of the mobile market in the United States belongs to smartphones. As a result, more people are accessing webpages and making purchases on their phones than ever before, so brands must have both desktop and mobile versions of their websites.  You may be thinking to yourself, “But I do have a...
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Google Search Tools
Google processes more than 40,000 search queries per second. If you do the math, that adds up to 3.5 billion searches per day and 1.2 trillion searches per year. Although Google is my favorite search engine, it was only a few years ago that I learned there are many different ways to execute a Google...
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Why do companies need a logo? In addition to increasing visibility and establishing your brand, a logo conveys a number of different things about your organization. For example, a logo that looks unprofessional can lead potential clients to believe that members of your company may act unprofessionally as well. On the other hand, an attractive...
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We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.