Blog Archives

Posted by Rachel Lynch

Making Your Case in the Court of Public Opinion: Top 4 Takeaways from Mass Bar’s 39th Annual Conference

May 9, 2018 In Corporate Leave a comment

At a time when movements like #MeToo, #TimesUp, and #BlackLivesMatter are holding society accountable for our individual and collective actions on a level never seen before, it is important for

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Posted by Rachel Lynch

Top 5 SEO Best Practices for Landing Pages

April 20, 2018 In Digital Leave a comment

So you have an appealing landing page with a clear call to action, but you aren’t getting as many conversions as you hoped. What gives? The likely answer is that

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Posted by Rachel Lynch

5 Tips to Make the Most out of Email Marketing

February 9, 2017 In Digital Leave a comment

I thought I knew everything about email marketing. Then I attended a recent event organized by the Young Women in Digital group of Boston and hosted by digital strategist Jacque

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Posted by Rachel Lynch

5 Essential Marketing and Design Apps for Instagram

June 30, 2016 In Public Relations Leave a comment

The days of heavily produced television and print advertising has given way to a world in which brands are expected to produce a high volume of visual marketing content in

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Posted by Rachel Lynch

Best Practices for Optimizing Your Website for Mobile

May 18, 2016 In SM& Team Leave a comment

Close to 80 percent of the mobile market in the United States belongs to smartphones. As a result, more people are accessing webpages and making purchases on their phones than

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Posted by Rachel Lynch

Helpful Google Search Tools You Probably Didn’t Know About

March 10, 2016 In SM& Team Leave a comment

Google processes more than 40,000 search queries per second. If you do the math, that adds up to 3.5 billion searches per day and 1.2 trillion searches per year. Although

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Posted by Rachel Lynch

10 Tips for Creating an Effective Logo

February 4, 2016 In SM& Team Leave a comment

Why do companies need a logo? In addition to increasing visibility and establishing your brand, a logo conveys a number of different things about your organization. For example, a logo

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