By

Rachel Dobbs
Facebook for Business
It can be hard to keep up in today’s ever-evolving digital landscape. As newsfeed algorithms change and social media ad platforms develop, managing multi-faceted, integrated communications strategies across multiple channels can be difficult, especially when in-house teams collaborate with agency partners. Facebook has provided a useful tool for digital marketers in Business Manager. It’s a...
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I had the pleasure to listen in on PRWeek’s 7 Steps to Influencer Marketing: Rise Above the Noise webinar this week with Lyle Stevens, CEO and co-founder of Mavrck and Cass Gowing, Global Social Media Manager of AllSaints. The webinar covered the basics of influencer marketing and the reasons why PR pros should embrace it....
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I had the opportunity to attend The Ad Club’s Data Dive event last week at Hill Holiday, featuring an outstanding panel of marketing experts from Kraft Analytics, Gupta Media, Trilia Media and TripAdvisor. Each expert had his or her own unique perspective on big data and how communications professionals can use it to achieve their...
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Recently, some of us here at Solomon McCown & Company attended Young Women in Digital’s Boston event on the power of paid social and the impact it has had on brand communications in the digital age. I left feeling inspired and curious about the future of digital and the role social advertising has in it....
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Social advertising is quickly gaining traction throughout the advertising industry for brands both large and small. According to eMarketer, within four years, mobile ad spend is projected to represent 72 percent of total ad budgets. While social advertising is on the rise, it’s important to learn the ins and outs of setting up a digital...
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Blogging has become increasingly important for brand visibility and management in recent years. It seems just about every business from a mom-and-pop shop to Hubspot has a corporate blog, resulting in a stream of content on a variety of different topics. With the growing number of blogs available to read on the internet, brands are...
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Last week, I attended #FutureM15 in downtown Boston. It was a whirlwind of strategic insight, valuable advice, marketing tips and social media best practices. Throughout my time at the conference, I noticed that certain themes emerged from the many industry leaders speaking at this event. Here are my three overarching takeaways from Future M: “Think...
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Social Media Brand Management
Whether we are replying to consumer’s questions, sending daily updates, creating influential content or responding in the midst of a crisis, I have found social media to be an extremely valuable tool for brand management in my experience on the digital team at Solomon McCown & Co. While I realized the importance of social media...
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In the past few months spent living in the city of Boston, I have learned about its history, culture and unique traditions. From its Irish roots to its cobblestone streets, I have found myself falling in love with the city all over again. But in all my travels and adventures around the city so far,...
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  I recently visited Acadia National Park for the first time. After hearing numerous stories from friends and relatives about its glorious natural peaks and picturesque views, I was very excited to experience the destination on my own. Little did I know I would leave with an invaluable lesson from the small island of Mount...
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We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.