Blog Archives

Posted by Rachel Dobbs

Is it Better to Pitch a Media Outlet or a Digital Influencer?

May 22, 2018 In Digital Leave a comment

It is a question I get asked often in today’s world as a public relations professional. In fact, it seems to be one of the most popular topics of discussion

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Posted by Rachel Dobbs

An Integrated Approach to Real Estate PR: Leasing Out a Building

August 30, 2017 In Digital Leave a comment

There is no longer a clear, dividing line between traditional media outreach and digital communications in real estate PR. Efforts in pitching must coincide with the messaging on a brand’s

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Posted by Rachel Dobbs

The Basics of Facebook Business Manager: Three Questions Answered

June 1, 2017 In Digital Leave a comment

It can be hard to keep up in today’s ever-evolving digital landscape. As newsfeed algorithms change and social media ad platforms develop, managing multi-faceted, integrated communications strategies across multiple channels

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Posted by Rachel Dobbs

The Rise of Influencer Marketing

September 30, 2016 In Public Relations Leave a comment

I had the pleasure to listen in on PRWeek’s 7 Steps to Influencer Marketing: Rise Above the Noise webinar this week with Lyle Stevens, CEO and co-founder of Mavrck and

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Posted by Rachel Dobbs

The Role of Data in Strategic Communications

August 4, 2016 In Corporate Leave a comment

I had the opportunity to attend The Ad Club’s Data Dive event last week at Hill Holiday, featuring an outstanding panel of marketing experts from Kraft Analytics, Gupta Media, Trilia

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Posted by Rachel Dobbs

The Future of Digital: Social Advertising

May 6, 2016 In SM& Team Leave a comment

Recently, some of us here at Solomon McCown & Company attended Young Women in Digital’s Boston event on the power of paid social and the impact it has had on

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Posted by Rachel Dobbs

3 Tips for Social Advertising

January 7, 2016 In SM& Team Leave a comment

Social advertising is quickly gaining traction throughout the advertising industry for brands both large and small. According to eMarketer, within four years, mobile ad spend is projected to represent 72

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Posted by Rachel Dobbs

11 Easy Ways to Boost your Blog Performance

November 17, 2015 In SM& Team Leave a comment

Blogging has become increasingly important for brand visibility and management in recent years. It seems just about every business from a mom-and-pop shop to Hubspot has a corporate blog, resulting

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Posted by Rachel Dobbs

Key Takeaways from #FutureM15

October 14, 2015 In SM& Team Comments Off on Key Takeaways from #FutureM15

Last week, I attended #FutureM15 in downtown Boston. It was a whirlwind of strategic insight, valuable advice, marketing tips and social media best practices. Throughout my time at the conference,

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Posted by Rachel Dobbs

Social Media’s Role in Brand Management

September 16, 2015 In SM& Team Comments Off on Social Media’s Role in Brand Management

Whether we are replying to consumer’s questions, sending daily updates, creating influential content or responding in the midst of a crisis, I have found social media to be an extremely

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