Blog Archives

Posted by Molly Munroe

Expanding the Urban Core: What’s Next for Boston’s Suburbs?

October 21, 2016 In Real Estate Leave a comment

Recently, I attended “Beyond Boston: Building in the Outer Urban Ring,” an industry event co-hosted by Rockland Trust and The Boston Globe. As a Massachusetts native and current Boston resident,

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Posted by Molly Munroe

Boston Real Estate Brings the City to the Suburbs

May 3, 2016 In Real Estate Leave a comment

This week, members of our real estate team attended Bisnow’s “Emerging Markets” panel. The expert panel covered Greater Boston’s hot submarkets and the factors that contribute to successful office and

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Posted by Molly Munroe

Why Cam Newton’s Post-Game Press Conference Isn’t Such a Big Deal

February 9, 2016 In Public Relations Leave a comment

Since the beginning of the NFL season, Carolina Panthers quarterback Cam Newton’s authentic personality had led him to not only becoming league’s MVP, but also one of the top faces

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Posted by Molly Munroe

Three Tech Companies Driving Innovation in Real Estate

November 20, 2015 In Real Estate Leave a comment

From commercial to residential, one noticeable trend in Real Estate is how those in the industry are increasingly relying on technology to meet their business goals. Here are a few

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Posted by Molly Munroe

3 Brands Turning a New Leaf This Fall

October 16, 2015 In Corporate Comments Off on 3 Brands Turning a New Leaf This Fall

Between the crisp air, hot drinks and jacket-scarf combinations, I can’t help but accept the fact that summer is officially behind us and that the fall has arrived. Not that

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Posted by Molly Munroe

Five Brands Appealing to Millennials

August 18, 2015 In SM& Team Comments Off on Five Brands Appealing to Millennials

Millennials are known as a unique generation. Defined as anyone born between the years 1980 and 2000, this age group has grown up through some significant changes in communication, with

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Posted by Molly Munroe

What #GuacGate Teaches Us About Marketing

July 10, 2015 In SM& Team Comments Off on What #GuacGate Teaches Us About Marketing

What do you know? People have stronger opinions about guacamole than you’d expect. In a recent attempt to promote a new food app called Cooking, New York Times Social Media

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Posted by Molly Munroe

Brands Continue to Adapt to Fit Customer Needs

June 15, 2015 In SM& Team Comments Off on Brands Continue to Adapt to Fit Customer Needs

Pinterest’s decision to begin incorporating a “buy button” into its feed got me thinking about how companies are constantly adapting to fit their target audiences’ needs. In such a competitive

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Posted by Molly Munroe

Dana Hall Head of School on Student Stress

May 13, 2015 In SM& Team Comments Off on Dana Hall Head of School on Student Stress

Dana Hall Head of School, Caroline Erisman’s byline on the epidemic of stressed-out students was recently published in Cognoscenti. Caroline discusses the dialogue around rising teen suicide rates and the

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Posted by Molly Munroe

On-Demand Office Space Comes to Boston

May 4, 2015 In Public Relations Comments Off on On-Demand Office Space Comes to Boston

The demand for instant gratification is creating a whole new business model. Apps like Uber, Foodler, Favor and Zipcar are providing consumers with everything they need at the drop of

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