Blog Archives

Posted by Molly Chase

Dove’s #RealDadMoments Campaign Tugs at Heartstrings…and Builds its Brand

June 12, 2014 In SM& Team Comments Off on Dove’s #RealDadMoments Campaign Tugs at Heartstrings…and Builds its Brand

With Father’s Day coming up this weekend, you’ve probably come across Dove’s #RealDadMoments campaign at least once by now. With this campaign (the video specifically), Dove uses Father’s Day as

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Posted by Molly Chase

AT&T/DirecTV Merge… and PR can help!

May 19, 2014 In Corporate Comments Off on AT&T/DirecTV Merge… and PR can help!

You’ve all probably heard the news that AT&T Inc. plans to pay $48.5 billion to buy DirecTV. It’s a major deal that would create a massive new telecom and television

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Posted by Molly Chase

Visiting the Library: The Key to Improving Writing Skills and…Happiness?

May 2, 2014 In Corporate Comments Off on Visiting the Library: The Key to Improving Writing Skills and…Happiness?

From press releases to e-mails, from memos to media plans, strong writing is a key to being successful in Public Relations.  And for those PR professionals wondering how to improve

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Posted by Molly Chase

A PR Perspective on Earth Day

April 7, 2014 In Corporate Comments Off on A PR Perspective on Earth Day

Some may consider Earth Day a relatively small holiday, but from a PR perspective, the opportunities are big.  Every year leading up to April 22, companies get involved with promoting

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Posted by Molly Chase

The New SAT – A Test in Filling in Bubbles?

March 12, 2014 In SM& Team Comments Off on The New SAT – A Test in Filling in Bubbles?

The organization that runs the SAT recently announced some major changes to the exam – there will no longer be a required essay portion and the vocabulary section will feature

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Posted by Molly Chase

A PR Perspective on Partnerships

February 20, 2014 In Corporate Comments Off on A PR Perspective on Partnerships

Investors seemed pleased about the recent partnership between Coca-Cola and Green Mountain Coffee Roasters. Both companies experienced gains (25% for Green Mountain!) immediately following the announcement. The collaboration, which involves

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Posted by Molly Chase

Responding to Stakeholders: A PR Perspective

January 31, 2014 In Corporate Comments Off on Responding to Stakeholders: A PR Perspective

Everyone has a voice and unique opinions.  When a company is involved (whether directly or indirectly) with an issue its stakeholders care about, which can range from energy use to

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Posted by Molly Chase

PR During C-Suite Transitions

January 9, 2014 In Corporate Comments Off on PR During C-Suite Transitions

Recently, announcements of new CEOs at major companies have speckled the news.  From Microsoft to General Motors to Burberry, hiring a new CEO can be an exciting and positive time

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Posted by Molly Chase

The Art of Crafting the Subject Line

December 23, 2013 In SM& Team Comments Off on The Art of Crafting the Subject Line

Dozens of e-mails flood into your inbox.   This means it’s time to prioritize – you pick and choose which e-mails to open and which to come back to later.  The

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Posted by Molly Chase

2013 Facebook Trends Highlights Importance of Human Relationships

December 10, 2013 In SM& Team Comments Off on 2013 Facebook Trends Highlights Importance of Human Relationships

Here in the PR world, we love to stay in tune with what’s going on and what people are talking about. Doing so allows us to effectively communicate and relate

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