By

Molly Chase
With Father’s Day coming up this weekend, you’ve probably come across Dove’s #RealDadMoments campaign at least once by now. With this campaign (the video specifically), Dove uses Father’s Day as a way to make consumers feel good – and garner some excellent exposure for its brand.  From a PR perspective, here’s why it’s a brilliant...
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You’ve all probably heard the news that AT&T Inc. plans to pay $48.5 billion to buy DirecTV. It’s a major deal that would create a massive new telecom and television company and, according to the Washington Post, will “raise fresh concerns about competition and options for consumers.” It got me thinking about the major role...
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From press releases to e-mails, from memos to media plans, strong writing is a key to being successful in Public Relations.  And for those PR professionals wondering how to improve their writing skills, part of that answer is quite simple: read more!  For those of us who already love reading, as well as for those...
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Some may consider Earth Day a relatively small holiday, but from a PR perspective, the opportunities are big.  Every year leading up to April 22, companies get involved with promoting Earth Day, showing key stakeholders that they care about the environment and the future of our planet.  Joining in the festivities is also a great...
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The organization that runs the SAT recently announced some major changes to the exam – there will no longer be a required essay portion and the vocabulary section will feature more commonly used words.  Predictably, the news has been met with mixed reaction.  Some welcome the changes because they may eliminate anxiety and better prepare...
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Investors seemed pleased about the recent partnership between Coca-Cola and Green Mountain Coffee Roasters. Both companies experienced gains (25% for Green Mountain!) immediately following the announcement. The collaboration, which involves the two companies working together over the next 10 years to produce Coke products in K-Cups and Coca-Cola paying $1.25 billion for a 10% stake...
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Everyone has a voice and unique opinions.  When a company is involved (whether directly or indirectly) with an issue its stakeholders care about, which can range from energy use to GMO labeling to fair labor, there is a chance it may hear from some of those stakeholders who want to implement change.  In our country,...
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Recently, announcements of new CEOs at major companies have speckled the news.  From Microsoft to General Motors to Burberry, hiring a new CEO can be an exciting and positive time for a company.  However, it can also raise concerns among the people who matter most to the company: its employees, consumers, and investors.  Therefore, public...
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Dozens of e-mails flood into your inbox.   This means it’s time to prioritize – you pick and choose which e-mails to open and which to come back to later.  The problem is, some of those e-mails you promise to return to may never meet your eyes again.  Therefore, as a PR professional, nailing the subject...
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Here in the PR world, we love to stay in tune with what’s going on and what people are talking about. Doing so allows us to effectively communicate and relate with our key audiences.  One way we keep our pulse on the hottest topics, trends, and headlines is through social media.  That’s why we got...
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We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.