Blog Archives

Posted by Michelle Mastrobattista

50 Impactful Ideas for Giving Tuesday 2019

November 26, 2019 In Nonprofit Leave a comment

An estimated $380 million was raised in the United States during last year’s annual #GivingTuesday event. The total represents a 45-percent increase year over year. With more than four million

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Posted by Michelle Mastrobattista

Bad Press Online? Here’s What You Can Do to Protect Your Reputation

November 6, 2019 In Crisis Communications Leave a comment

Can negative search results be removed from Google? There are many reputation management companies out there taking advantage of businesses desperate to remove negative search results from Google. They will

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Posted by Michelle Mastrobattista

& Then Some Podcast Episode 3: Interview with Solomon McCown & Company CEO Helene Solomon

March 8, 2019 In SM& Team Leave a comment

In this episode of & Then Some, we chat with Solomon McCown & Company CEO Helene Solomon. Celebrating sixteen years leading the agency, Helene reflects on how she got her

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Posted by Michelle Mastrobattista

& Then Some Episode 2: Interview with Crisis Communications Expert Ashley McCown

February 25, 2019 In SM& Team Leave a comment

From accusations of sexual assault to data breaches and more recently blackface, there are so many ways organizations and leaders can find themselves the focus of reputational crises. We sat

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Posted by Michelle Mastrobattista

& Then Some Podcast Episode One: Digital Media Stats & Trends for 2019

February 12, 2019 In SM& Team Leave a comment

Welcome to Solomon McCown’s new podcast “& Then Some”, an informed conversation about the latest trends in media relations, digital and creative content, public affairs as well as issues &

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Posted by Michelle Mastrobattista

51 Content Marketing Ideas for Your Nonprofit on #GivingTuesday

November 8, 2018 In Digital, Nonprofit, Public Relations Leave a comment

An estimated $274 million was raised online in the United States during last year’s annual #GivingTuesday event. The total represents a 50 percent increase year over year. More than two

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Posted by Michelle Mastrobattista

Social Spotlight: Improving Your Instagram Content Game

January 19, 2018 In Digital Leave a comment

Over the last few years, Instagram has become one of the most popular social media platforms, reaching more than 800 million active users each day. It is more important than

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Posted by Michelle Mastrobattista

SMC NYC Presents Square Footage

May 19, 2017 In Corporate, Real Estate, SM& Presents Leave a comment

Solomon McCown hosted its inaugural panel event in New York City, dubbed “Square Footage.” Held in a historic brownstone in Greenwich Village, it was a fitting location for a timely

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Posted by Michelle Mastrobattista

Ashley McCown on Fox News’ Advertiser Crisis

April 4, 2017 In Corporate, Crisis Communications Leave a comment

Solomon McCown & Company President and crisis communication expert Ashley McCown is quoted in an NBC News business piece on advertisers fleeing Fox News after a recent New York Times

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Posted by Michelle Mastrobattista

What Real Estate Professionals Need to Know About Facebook Messenger Ads

March 29, 2017 In Digital, Real Estate Leave a comment

Over the last several months, Facebook has been slowly rolling out the latest Facebook ads product—Facebook Messenger ads. Facebook Messenger has more than one billion users, which is why we

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