By

Marissa Lalli
Influencer Marketing Instagram
When you think of Generation Z, what comes to mind? When I think of the generation coming of age behind Millennials, smartphones and social media define this group. While I may have grown up at the dawn of these things, members of Gen Z grew up surrounded by it. I think of my 13-year-old cousin,...
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KeywordsForSEO Solomon McCown
Search Engine Optimization is an ever-changing practice, and in the past few years, there has been a lot of debate over whether keywords remain king. While some argue that keywords are dead and you should focus solely on content, others say that keywords still matter, we just have to adapt the way we use them....
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According to a recent study by the Association of American Universities, more than one-in-four undergraduate women reported that they had been sexually assaulted on campus. More than three-fourths of these survivors did not report their assault to an authority. While the United States Congress works with colleges and universities to address the issue of campus...
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When marketing a product or service, user experience (UX) matters. From your website or app to the product itself, it is crucial to make sure the user is satisfied. With the web offering a variety of options for consumers, it is important to make sure you offer a positive user experience or you risk customers...
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The people have spoken and Facebook has listened – the dislike button is finally on its way. The dislike button has been a topic of debate since the like button was initially rolled out in early 2009. Many people desire a dislike button so that they may express empathy to those who might share sad...
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Social media has had a huge impact on the travel industry. Fifty-two percent of respondents in a survey said that seeing friend’s photos on Facebook inspired them to make travel plans. Another 52 percent admitted that they changed their travel plans after checking hotels, airlines and destinations on social media. Most travel brands rely on...
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Minions may have started out as background players in Despicable Me, but they’ve since taken center stage everywhere I turn. Minions, Universal Studio’s latest animated feature, was released in July, but the $593 million publicity campaign started far in advance, with advertisements and partnerships beginning during the 2014 Christmas season. Minions now appear on our...
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The Arlington, The Tower at One Greenway, and The Merc at Moody & Main were featured on Boston.com among Boston-area apartments that not only allow pets, but welcome them with open arms, providing amenities for their benefit. While the focus is on perks for our furry friends, the great conveniences for humans were not forgotten....
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I was recently chatting with a friend when he sent me a screenshot of an article he was reading. I couldn’t even pay attention to the article’s content because I was taken aback by the dated graphics of the Safari browser in which the article was displayed. What iOS is he using? I asked myself....
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