Blog Archives

Posted by Marissa Lalli

Why Influencer Marketing Works for Gen Z

February 23, 2016 In SM& Team Leave a comment

When you think of Generation Z, what comes to mind? When I think of the generation coming of age behind Millennials, smartphones and social media define this group. While I

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Posted by Marissa Lalli

The Keyword Isn’t Dead: How to Use Keywords in 2016

January 12, 2016 In SM& Team Leave a comment

Search Engine Optimization is an ever-changing practice, and in the past few years, there has been a lot of debate over whether keywords remain king. While some argue that keywords

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Posted by Marissa Lalli

Callisto Aims to Combat Campus Sexual Assault

November 18, 2015 In SM& Team Leave a comment

According to a recent study by the Association of American Universities, more than one-in-four undergraduate women reported that they had been sexually assaulted on campus. More than three-fourths of these

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Posted by Marissa Lalli

If They Can’t Find It, They Can’t Buy It: Building a Great UX

October 28, 2015 In SM& Team Leave a comment

When marketing a product or service, user experience (UX) matters. From your website or app to the product itself, it is crucial to make sure the user is satisfied. With

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Posted by Marissa Lalli

Will Brands Dislike the ‘Dislike’ Button?

September 17, 2015 In SM& Team Comments Off on Will Brands Dislike the ‘Dislike’ Button?

The people have spoken and Facebook has listened – the dislike button is finally on its way. The dislike button has been a topic of debate since the like button

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Posted by Marissa Lalli

Instagram Best Practices for the Travel Industry

September 3, 2015 In SM& Team Comments Off on Instagram Best Practices for the Travel Industry

Social media has had a huge impact on the travel industry. Fifty-two percent of respondents in a survey said that seeing friend’s photos on Facebook inspired them to make travel

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Posted by Marissa Lalli

Marketing the Minions

August 12, 2015 In Public Relations Comments Off on Marketing the Minions

Minions may have started out as background players in Despicable Me, but they’ve since taken center stage everywhere I turn. Minions, Universal Studio’s latest animated feature, was released in July,

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Posted by Marissa Lalli

Boston Apartments Welcome Pets to a Life of Luxury

July 9, 2015 In Real Estate Comments Off on Boston Apartments Welcome Pets to a Life of Luxury

The Arlington, The Tower at One Greenway, and The Merc at Moody & Main were featured on Boston.com among Boston-area apartments that not only allow pets, but welcome them with

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Posted by Marissa Lalli

Apple Guides the Evolution of How We Stay In Touch

June 26, 2015 In SM& Team Comments Off on Apple Guides the Evolution of How We Stay In Touch

I was recently chatting with a friend when he sent me a screenshot of an article he was reading. I couldn’t even pay attention to the article’s content because I

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