By

Becca Jacobs
There’s been a lot of chatter on how Twitter can increase active members ever since Instagram surpassed Twitter in monthly users in December. Twitter and Instagram are two very different platforms. Twitter is a social networking site that is facilitates communications between users and their followers through tweets. Instagram primarily uses photo and video sharing...
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Hashtags originated on Twitter and can be used to start, track, or participate in online conversations. Organizations can create their own hashtags for events they are holding or discussions they want to start, and can promote these hashtags so that more people see it and join in on the conversation.   Common words can also...
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It’s only been about 50 days since the United States Olympic Committee officially named Boston as America’s bid city for the 2024 Summer Olympics. Yet it was quite apparent at Tuesday morning’s NAIOP Massachusetts’ Breakfast Panel that Boston 2024 has settled on its pitch to the public: The quest to host the Games is all...
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In the midst of the Blizzard of 2015, Twitter announced two new features on its platform: group direct messaging and native video sharing. These additions are intended to make the service easier to use and to enhance its growth potential. They not only impact the way people use the app, but they also hold significant...
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As 2015 begins, it’s worth taking one more look back at everything that has happened in the world of social media over the course of 2014. Here are some highlights:  Instagram brought advertising to its platform, introducing sponsored ads and 15-second autoplay videos. Some of the firsts to try the new video ads were Disney,...
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With 271 million monthly active users and 500 million tweets sent per day, it can be difficult for brands to establish their presence on Twitter. Connecting with users and reaching target audiences takes time and effort. Brands must study their desired audience and what its habits are in order to build a community. With such...
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People pay attention to content that is engaging and appealing. People pay attention to real time marketing. For those who are unfamiliar with this term, real time marketing is marketing in response to events that have recently occurred. Brands are seizing the moment and incorporating these events into their marketing strategy. Apple’s release of the...
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As Apple continues to ‘wow’ us all with new iPhone models and software updates, we become more and more surprised at the fact that there was a time, not so long ago, when flip phones were cool. The transformation of the cell phone over the years is truly incredible—remember when you had to flip open...
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What would happen if you were cut off from social media? We found out the answer to this question last Thursday around 3:15 pm when Facebook became inaccessible for 20 minutes. When users tried to access Facebook, they came face-to-face with a devastating message, reading “Something went wrong.” For what seems like a very short...
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In today’s world, everyone is using social media to communicate. With each passing day, people and organizations are thinking of new ways to take advantage of these communication tools, especially when information needs to be shared quickly. This is where the police departments come in. Crimes that used to require long hours to investigate are...
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We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.