By

Ashley McCown
The first major Atlantic hurricane of 2018, Florence, may have been downgraded to a category 1 storm by the time it made landfall, yet its gale-force winds and torrential rains were powerful enough to devastate parts of the Carolinas; communities were flooded, residents were stranded and more than 40 lives were lost. History would indicate...
Read More
Ashley McCown, SM& president and crisis communications expert, rates her top PR crises at the halfway point of the year. Key takeaways from Ashley’s video include: Social media plays a central role in this year’s scandals, either amplifying brands’ missteps or giving rise to the crisis itself. Despite all the bad press in 2017, the...
Read More
equifax
Organizational communications will never be the same. Amidst the societal reckoning that includes the #metoo movement, the old rules no longer apply. Open secrets are no longer tolerated, and accusations are typically accepted as fact. Even those organizations with strong values must navigate an escalating number of communications pitfalls: one off-handed comment or poorly-worded email...
Read More
Equifax
When Equifax, one of the country’s three major credit organizations, announced last week that it’s data network was breached, the company jumped into crisis mode. The data of an estimated 143 million consumers may have been compromised, including Social Security numbers, driver’s license info, addressees and more. Some analysts are calling it the worst data...
Read More
Helene is a Woman of FIRE. Now, tell me something we don’t already know. Banker & Tradesman made it official this week when they named Helene among this year’s distinguished Women of FIRE, honoring the most talented, ambitious, innovative and philanthropic female leaders in the Finance, Insurance and Real Estate sectors. I am thrilled to...
Read More
For a professional athlete who failed a drug test, Maria Sharapova did something very unusual: She held a press conference and announced it. No deny and lie. No bobbing and weaving. No ducking and hiding. She fessed up and took responsibility. How refreshing. Sammy Sosa. Barry Bonds. Lance Armstrong. Alex Rodriguez. Marion Jones. The playing...
Read More
Zika Virus Communication
How does a country assure the world it is safe to travel there? That is the challenge Brazil faces a little less than six months before it is set to welcome thousands of athletes and nearly a half million visitors to the XXXI Olympics in Rio de Janeiro. Brazil has the largest outbreak of the...
Read More
For the fourth consecutive year, Solomon McCown President Ashley McCown provides her annual review of the Top Ten public relations crises of the year—first published on PR News. McCown shares her thoughts on which crises were handled well and which organizations needed a stronger response. Which PR crisis topped our list? Watch the video to find out!...
Read More
SM& President and crisis communications expert Ashley McCown presented to a wide range of higher education officials at “Campus in Crisis: Navigating Title IX Communications,” a breakout session at the 2015 Association of Independent Colleges and Universities in Massachusetts (AICUM) Fall Symposium, held Thursday at the College of Holy Cross in Worcester, MA. The number...
Read More
In order to apologize, one must genuinely be sorry for what they’ve done. SM& President and crisis communications expert Ashley McCown recently weighed in on what it takes for a celebrity or brand to successfully take responsibility in the public eye, in the latest from WBZ News for CBS Boston.
Read More
1 2 3 4

About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.