By

Anna Richardson
SM& client Rockland Trust’s Executive Vice President Jane Lundquist was quoted in Deirdre Fernandes’ article in the Boston Globe titled “Financial institutions going after young adults.” In the article, Fernandes outlines ways in which local banking institutions are trying to differentiate themselves and appeal to millennials through sponsored events, incentives, and digital services and product...
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SM& client Related Beal recently announced development plans for Congress Square, a five-building portfolio consisting of nearly 343,000 SF of office and retail space located at the top of Post Office Square. The plans call for a repositioning and reinvention of the entire city block, formerly known as “The Block on Congress,” to create dynamic...
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(image via the New York Times) As the average number of hours spent working each week continues to rise for Americans, there has been an uptick in our society’s willingness to pay more for services that offer convenience. In a sense, we are all looking to buy ourselves more time in the day. This crosses...
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The Arlington, a historic Back Bay landmark reimagined for contemporary living, was recently featured in BostInno as the ideal luxury residence for Bostonian couples. The Arlington is SM& client Related Companies’ most recent rental development to come online in the city of Boston. Related Companies and The Congress Group repurposed the former Boston Renaissance Public...
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Industry experts within the Boston real estate market have recently been speculating that there is an oversupply of luxury apartments in the city, with an estimated 11,000 units coming online in the next few years. With rents rising and square footage decreasing, many developers find themselves competing for the same target group of prospective tenants:...
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Social media lies at the core of almost all our communications in today’s tech-friendly society, especially for businesses. It has paved the way for increased transparency by establishing a two-way stream of communication between organizations and their key audiences.  As more and more users join the conversation and new platforms continue to arise, it is...
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I recently attended Bisnow’s “2014 Boston Real Estate Forecast” at The Sheraton Boston Hotel. The panel consisted of Justin Krebs, Partner at Normandy; Peter Spellios, Executive Vice President at Related Beal; John Frey, Managing Partner at The Davis Companies; and Merrill Diamond, Managing Partner at Diamond Sinacori. Michael Ross, Of Counsel at Prince Lobel, moderated....
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In today’s technology-driven society, it is essential for organizations to develop a presence on social media to boost transparency and develop a two-way stream of communications with key audiences, i.e. investors, advisors, employees, clients, stakeholders. Many companies in the financial services sector struggle to find a balance between sharing information over social media while still...
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(Please see Yoda London’s infographic above to learn more about digital marketing.)  With a new year upon us, it is an important time for us to look at where the future of digital marketing is headed. In our technology-driven society, you can expect an influx of new marketing and advertising initiatives making their way into the digital realm.    A recent study conducted...
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The effectiveness of social media advertising has been disputed for quite some time now. It is becoming increasingly prevalent for social media platforms, like Facebook, Instagram and Twitter, to integrate advertisements into our personal news feeds and label them as “sponsored content.” But in a society that strives to avoid advertisements, using technology like Netflix...
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