By

Amy Derjue
The world’s largest social network recently announced that it is tweaking the algorithm that decides what users see in their News Feed when logging in. Forbes sums it up in its headline: Facebook Changes News Feed Algorithm To Prioritize Content From Friends Over Pages: The […] update ensures that the content that is posted by...
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At 7:06 PM on March 18, 2015, my life changed forever. My Mom texted to tell me she’d just sent her first Tweet. My Mom is no internet neophyte. She bought a hulking desktop computer for my brother and I in the early 1990s so we could learn how to type and learn computer programs...
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As a social media professional who has managed accounts for clients in industries from restaurants to real estate, I’m always intrigued by the ways in which consumer-facing industries handle feedback on their social channels. One Twitter handle that I’ve always watched with interest is @MBTA—the agency that provides public transportation in greater Boston. CityLab reports...
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As the Blizzard of 2015 bore down on Massachusetts, many of us wondered how newly inaugurated Governor Charlie Baker would handle his first test in crisis planning, courtesy of Mother Nature. Would he hold regular press conferences from the Massachusetts Emergency Management Agency (MEMA) bunker in Framingham? (He would.) Would Baker don former Governor Patrick’s...
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When Governor Increase Sumner took the first “lone walk” back in 1799, he concerned himself with handing the keys of the Massachusetts State House to the man that would follow him. As Governor Deval Patrick takes this ceremonial walk signaling his return to the private citizenry, he has another issue to concern himself with: handing...
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The hack of Sony Pictures Entertainment is unprecedented in the history of corporate crises. The damage has been far-reaching for Sony. Internal emails made public by the hackers illustrate racist messages sent by top leadership. Angelina Jolie was not pleased to see Amy Pascal, a Sony executive who called Jolie a “spoiled brat,” creating a...
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Like so many Americans, I am a Serial addict. The podcast, created by a producer of NPR’s This American Life, details the 1999 murder of a suburban Baltimore girl. Her ex-boyfriend was convicted in her murder, but he insists he is innocent. Serial is the most downloaded podcast in history, has spawned podcasts about the...
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Every industry our clients operate in affects neighborhoods. Whether it’s a health system or a real estate developer, our clients make substantive change happen in communities everywhere. Therefore, we’re often pitching community newspapers like the Dorchester Reporter, an independently-owned, family-run weekly newspaper covering Boston’s Dorchester neighborhood. For the latest installment of our Brown Bag series,...
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We’re just weeks away from the holiday of Festivus. Popularized by the iconic ‘90s sitcom Seinfeld, the December 23rd holiday involves a metal pole and feats of strength. But perhaps the best part of the holiday is the “Airing of Grievances” in which a person tells their family all the ways in which they’ve been...
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To think it all started with a meme. The social media team for comedian and 1980s sitcom star Bill Cosby recently asked Twitter users to "meme” him by putting their own jokes around pictures of Cosby, then sharing them with their social media networks. While his team was likely expecting a million cracks about pudding...
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About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.