Blog Archives

Posted by Amy Derjue

Facebook Changes the Newsfeed. Again.

May 1, 2015 In Public Relations Comments Off on Facebook Changes the Newsfeed. Again.

The world’s largest social network recently announced that it is tweaking the algorithm that decides what users see in their News Feed when logging in. Forbes sums it up in

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Posted by Amy Derjue

Moms On Twitter

March 20, 2015 In SM& Team Comments Off on Moms On Twitter

At 7:06 PM on March 18, 2015, my life changed forever. My Mom texted to tell me she’d just sent her first Tweet. My Mom is no internet neophyte. She

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Posted by Amy Derjue

What Social Media Managers Can Learn from @MBTA

March 10, 2015 In SM& Team Comments Off on What Social Media Managers Can Learn from @MBTA

As a social media professional who has managed accounts for clients in industries from restaurants to real estate, I’m always intrigued by the ways in which consumer-facing industries handle feedback

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Posted by Amy Derjue

Governor Baker’s First Crisis

January 29, 2015 In Crisis Communications Comments Off on Governor Baker’s First Crisis

As the Blizzard of 2015 bore down on Massachusetts, many of us wondered how newly inaugurated Governor Charlie Baker would handle his first test in crisis planning, courtesy of Mother

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Posted by Amy Derjue

Handing Over @MassGovernor

January 7, 2015 In SM& Team Comments Off on Handing Over @MassGovernor

When Governor Increase Sumner took the first “lone walk” back in 1799, he concerned himself with handing the keys of the Massachusetts State House to the man that would follow

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Posted by Amy Derjue

Sony Pictures Hack Hits a Theater Near You

December 17, 2014 In Crisis Communications Comments Off on Sony Pictures Hack Hits a Theater Near You

The hack of Sony Pictures Entertainment is unprecedented in the history of corporate crises. The damage has been far-reaching for Sony. Internal emails made public by the hackers illustrate racist

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Posted by Amy Derjue

Best Buy feels the backlash after Serial Tweet

December 12, 2014 In Crisis Communications Comments Off on Best Buy feels the backlash after Serial Tweet

Like so many Americans, I am a Serial addict. The podcast, created by a producer of NPR’s This American Life, details the 1999 murder of a suburban Baltimore girl. Her

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Posted by Amy Derjue

Brown Bag: Bill Forry of the Dorchester Reporter

December 11, 2014 In SM& Team Comments Off on Brown Bag: Bill Forry of the Dorchester Reporter

Every industry our clients operate in affects neighborhoods. Whether it’s a health system or a real estate developer, our clients make substantive change happen in communities everywhere. Therefore, we’re often

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Posted by Amy Derjue

Social Media Festivus

December 9, 2014 In SM& Team Comments Off on Social Media Festivus

We’re just weeks away from the holiday of Festivus. Popularized by the iconic ‘90s sitcom Seinfeld, the December 23rd holiday involves a metal pole and feats of strength. But perhaps

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Posted by Amy Derjue

Bill Cosby In Crisis

November 20, 2014 In Crisis Communications Comments Off on Bill Cosby In Crisis

To think it all started with a meme. The social media team for comedian and 1980s sitcom star Bill Cosby recently asked Twitter users to “meme” him by putting their

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