Blog Archives

Posted by Amy Derjue

CNBC and the GOP Ditch the Stream

October 30, 2015 In SM& Team Leave a comment

When Mad Men ended, I cut my cable package before I could get addicted to any new shows. Netflix would give me plenty of content to watch and my local

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Posted by Amy Derjue

CBT’s WorkBeat Brings a New Rhythm to HUBweek

October 7, 2015 In Real Estate Comments Off on CBT’s WorkBeat Brings a New Rhythm to HUBweek

HUBweek, Boston’s first innovation festival, is in full swing. Individuals and organizations driving innovation in Boston and Cambridge are celebrating and moving forward the big ideas that will define our

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Posted by Amy Derjue

Late-Night TV Gets Social

September 29, 2015 In SM& Team Comments Off on Late-Night TV Gets Social

When Jon Stewart took over hosting duties for The Daily Show in 1999, most Americans still accessed the Internet via dial-up services like America Online. Fast forward to his final

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Posted by Amy Derjue

The VMAs in the Era of Cord-Cutting

August 31, 2015 In SM& Team Comments Off on The VMAs in the Era of Cord-Cutting

“Did you watch the VMAs last night?” It’s a question people have asked of each other since 1984, when Madonna set the tone for decades of debauchery by writhing on

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Posted by Amy Derjue

Hillary Clinton’s Emojis

August 14, 2015 In SM& Team Comments Off on Hillary Clinton’s Emojis

While checking my twitter feed yesterday afternoon, a post from Hillary Clinton caught my eye. How does your student loan debt make you feel? Tell us in 3 emojis or

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Posted by Amy Derjue

Facebook Gears Up for 2016

August 3, 2015 In Nonprofit Comments Off on Facebook Gears Up for 2016

Was it really only eight years ago that a young senator from the state of Illinois made headlines for embracing nascent social media technologies in his campaign for President? Since

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Posted by Amy Derjue

Helene Solomon Quoted on Boston 2024 Bid

July 29, 2015 In Corporate Comments Off on Helene Solomon Quoted on Boston 2024 Bid

Now that Boston’s bid to host the 2024 Olympics has ended, how will the city’s reputation fare? The Boston Business Journal asked local public relations experts to weigh in on

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Posted by Amy Derjue

Facebook Rolls Out Lead Ads

June 29, 2015 In SM& Team Comments Off on Facebook Rolls Out Lead Ads

The Solomon McCown digital team let out a cry of glee at the news that Facebook is experimenting with “lead ads.” This new objective will make it easier for Facebook

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Posted by Amy Derjue

Modern Lessons from David Ogilvy

June 3, 2015 In Corporate, Public Relations Comments Off on Modern Lessons from David Ogilvy

One of the best parts of my day is the time I take to read on my train ride home from Solomon McCown. As an avowed reader of paper-and-ink books,

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Posted by Amy Derjue

Three Times Mad Men Needed a PR Agency

May 19, 2015 In Executive Comments Off on Three Times Mad Men Needed a PR Agency

Throughout the seven seasons of the award-winning period drama Mad Men, we’ve been wowed by the creative advertising work of protagonist Don Draper and his colleagues at the various iterations of

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