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By

Amy Derjue
Social Media Wendy's Merriam-Webster
All hail the community manager: The person (or team) that takes a social strategy developed in the boardroom and implements it. This role is especially challenging on Twitter—a platform some argue has been overrun with trolls, bots, eggs and abuse. How can a digital communications professional not only avoid peril in this toxic stew, but...
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Last week in Washington, DC, our friends at PRNews held a Snapchat Boot Camp and Media Relations conference. It was a pleasure to present on the important topic of Snapchat, Instagram Stories—or both— to an audience of communicators looking to determine where to spend their time and effort. (You can read a little about our...
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This week, Solomon McCown was honored to present on a PRNews webinar titled “How to Use Instagram Stories to Get Closer to Your Audience.” When Instagram rolled out its Stories feature in August, everyone from teenagers to Instagram itself acknowledged the similarities between stories and Snapchat, the ever-growing messaging app that is popular with a...
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It’s that time of year when the days get shorter, the nights get a little cooler and we all return to business after the summer months. While it’s been a few years since I’ve gone back to school, I still feel that urge to refocus in early September. Here are my tips for adults looking...
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When people ask me what my favorite social media platform is, I quickly reply that it’s Twitter. I’ve developed great relationships with interesting people and get myriad news updates from the fast-moving feed. And, historically, Twitter has been fun. From watching llamas on the loose to discussing political conventions and award shows, it allows users...
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In recent years, video has become an increasingly critical component of a social media campaign. Cisco predicts that in 2019, 80 percent of all consumer Internet traffic will be comprised of consumers watching video. Facebook’s algorithm reportedly favors video, especially live video. Twitter also allows short videos in its timeline. Instagram reports that in a...
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The digital media world is focused on content. Joshua Topolsky, co-founder of The Verge and Vox Media, recently took to Medium to chastise media entities in a barn-burner of a piece titled “Your Media Business Will Not Be Saved.” The entire piece is worth a read, but this part stood out to many readers (edited...
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If you’ve been on social media this week, you’ve seen pleas from D-list celebrities to turn on notifications for their content on Instagram. It’s no surprise, as many of them use Instagram to earn a paycheck by promoting products to their millions of followers, and their influencer marketing income is threatened as Instagram begins the...
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Facebook Reactions
Last week, Facebook made five new reactions available to all users. Love, Haha, Wow, Sad and Angry joined the seven-year-old thumbs up “Like” icon as a way for users to react to a post with just the click of a button. The new reactions are easy to access—users just hover over the “like” button on...
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Blogging has come a long way since the late 1990s when the term “weblog” was coined. What was once primarily a tool for individuals to share their interests and lives, blogs are now used by political campaigns, media outlets, nonprofits, B2B and B2C companies and countless other organizations. It’s estimated that more than 2 million...
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