Blog Archives

Posted by Amy Derjue

Lessons in Community Management from Wendy’s and Merriam-Webster

January 24, 2017 In Digital Leave a comment

All hail the community manager: The person (or team) that takes a social strategy developed in the boardroom and implements it. This role is especially challenging on Twitter—a platform some

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Posted by Amy Derjue

Top 3 Quotes from PRNews’ Media Relations Conference

December 12, 2016 In Public Relations Leave a comment

Last week in Washington, DC, our friends at PRNews held a Snapchat Boot Camp and Media Relations conference. It was a pleasure to present on the important topic of Snapchat,

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Posted by Amy Derjue

Instagram Stories: What B2B Organizations Need to Know

October 28, 2016 In Public Relations Leave a comment

This week, Solomon McCown was honored to present on a PRNews webinar titled “How to Use Instagram Stories to Get Closer to Your Audience.” When Instagram rolled out its Stories

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Posted by Amy Derjue

Back to School Tips for Professionals

September 1, 2016 In Corporate Leave a comment

It’s that time of year when the days get shorter, the nights get a little cooler and we all return to business after the summer months. While it’s been a

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Posted by Amy Derjue

Twitter’s Terrible, Horrible, No Good, Very Bad Month

July 27, 2016 In Public Relations Leave a comment

When people ask me what my favorite social media platform is, I quickly reply that it’s Twitter. I’ve developed great relationships with interesting people and get myriad news updates from

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Posted by Amy Derjue

Down and Dirty Video Creation for Brands

June 2, 2016 In Public Relations Leave a comment

In recent years, video has become an increasingly critical component of a social media campaign. Cisco predicts that in 2019, 80 percent of all consumer Internet traffic will be comprised

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Posted by Amy Derjue

Content Marketing Is Getting Harder. That’s a Good Thing.

May 18, 2016 In SM& Team Leave a comment

The digital media world is focused on content. Joshua Topolsky, co-founder of The Verge and Vox Media, recently took to Medium to chastise media entities in a barn-burner of a

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Posted by Amy Derjue

How Brands Can Thrive in Instagram’s Algorithm Era

March 29, 2016 In SM& Team Leave a comment

If you’ve been on social media this week, you’ve seen pleas from D-list celebrities to turn on notifications for their content on Instagram. It’s no surprise, as many of them

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Posted by Amy Derjue

Reacting to Facebook’s New Reactions

March 4, 2016 In SM& Team Leave a comment

Last week, Facebook made five new reactions available to all users. Love, Haha, Wow, Sad and Angry joined the seven-year-old thumbs up “Like” icon as a way for users to

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Posted by Amy Derjue

Should Your Organization Blog?

December 3, 2015 In SM& Team Leave a comment

Blogging has come a long way since the late 1990s when the term “weblog” was coined. What was once primarily a tool for individuals to share their interests and lives,

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