When Equifax, one of the country’s three major credit organizations, announced last week that it’s data network was breached, the company jumped into crisis mode. The data of an estimated 143 million consumers may have been compromised, including Social Security numbers, driver’s license info, addressees and more. Some analysts are calling it the worst data breach in history.
While it seems that Equifax had a relatively standard reaction to the crisis, many critiqued the response, saying they hadn’t done enough. Solomon McCown & Company President and crisis communications expert Ashley McCown shared her take on Equifax with PR News. Click here to read the article.