If you’ve been on social media in the past few weeks, you’ve seen dozens of videos of friends and followers accepting the ALS Ice Bucket Challenge. This social media phenomenon has increased donations to ALS charities by tens of millions of dollars. Can its success be replicated by other nonprofits? Solomon McCown Senior Vice President Wendy Pierce appeared on NECN’s This Week In Business to discuss what made the trend successful and lessons other organizations can learn.

You can watch the video here.