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Month

April 2018
Massachusetts Ballot
At Solomon McCown & Company, we monitor the policies and initiatives that will affect Massachusetts residents, particularly those that will be put in front of voters. Right now, we are paying close attention to the eight initiatives that cleared the 64,750 petition signature hurdle at the end of the 2017. These initiatives cover everything from...
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bpda
From luxury waterfront apartments to affordable housing, Boston’s real estate landscape is constantly evolving. Throughout this evolution, the Boston Planning and Development Agency (BPDA) is tasked with engaging communities to plan and shape the future of Boston. For anyone who works at the intersection of public policy and real estate development like we do at...
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Record on the road
Each city within the United States has to confront challenges in the built environment that may resemble or differ from those impacting other geographical regions. When conceptualizing space in a city, whether coastal or inland, historic or young, the influence of the public and private realms, as well as the natural world continue to shape...
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Massachusetts state budget
One of the most important items our State lawmakers take on every year is the Commonwealth’s budget. The Massachusetts Fiscal Year runs from July 1 through June 30 of the following year. However, the process for developing and finalizing our State budget spans from January through June. While the budget is subject to inevitable uncertainties,...
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Recently, I had the pleasure of attending Perkins School for the Blind’s first-ever Hackathon. I’d read about Hackathons before – people from all age groups and backgrounds coming together to tinker with technology, competing against one another to see who is able to build the best template, application or contraption. These innovations are often created...
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So you have an appealing landing page with a clear call to action, but you aren’t getting as many conversions as you hoped. What gives? The likely answer is that your page is not attracting enough or the right traffic. Search engine optimization, or SEO, can help you increase the amount of targeted organic traffic...
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cvs
Walk into any beauty store or pharmacy and immediately your eye is drawn to the perfect (read: airbrushed) images of models promoting the newest foundation or lipstick. These unrealistic and unhealthy ads are impossible to miss and often set unattainable standards to young, impressionable customers. However, CVS is looking to change the way it advertises...
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In an attempt to put the Cambridge Analytica scandal and knee-jerk #deletefacebook movement behind and avoid potential related problems in the future, Facebook recently announced that they will begin shutting down Partner Categories over the next six months. This move will effectively limit how much data will be available to advertisers when they place ads....
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The SM& Real Estate Team was proud to spend an afternoon volunteering at Cradles to Crayons, a local non-profit organization that helps over 145,000 children in need. Every year, Cradles provides daily essentials in a “kid pack” to ensure kids thrive in school, at home and when taking part in recreational activities. The packs include...
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About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.